Covering the world of marketing automation.
You frequently hear the terms ‘demand generation’, ’lead management’, and ‘marketing automation’ thrown together in marketing speak. In the following videos, Carlos Hidalgo, CEO of Annuitas Group and Executive Director of the Marketing Automation Institute, gives a simple explanation of each term and how it can help impact the sales cycle. Demand Generation – The strategy by which [...]
Psst… want to know a secret? Marketing is simple. Any marketer should be forced to explain their company’s value proposition in less than five words, and have it be compelling. Because that’s all marketing is: being concise and compelling, but recognizing that not everyone reacts to the same message. The tough part is determining who will [...]
Want to use the internet to grow your business? Good! You should. And you likely hear a TON of messages about how to go about achieving that success. All of the “noise” around what to do and what to pay attention to has the result of leaving most SMB marketers and businesses confused about the [...]
Our guest for this episode of the Marketing Automation Podcast is Dan McDade, President and CEO of PointClear. Dan founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes. In addition to serving as president and CEO of PointClear, Dan is [...]
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At Dreamforce 2011 we had a chance to catch up with Jeff Pedowitz, President and CEO of The Pedowitz Group. Jeff has 20 years of experience leading successful B2C and B2B organizations and he frequently writes and speaks on a variety of topics related to demand generation, Web 2.0, and marketing. Prior to founding The [...]
HubSpot has expanded the functionality of it’s ‘inbound marketing software’ by acquiring Performable . The acquisition is intended to expand the functionality of HubSpot’s platform, and enhance its customers’ ability to turn more visitors into leads and customers. According to HubSpot, “The acquisition brings sophisticated ‘middle of the funnel’ marketing functionality to the HubSpot platform, meaning [...]
John Jantsch does an excellent job in simplifying marketing jargon for the common man and his recent blog post completely reshapes the commonly referenced ‘marketing funnel’ into a ‘marketing hourglass’. Jantsch’s definition of marketing is ‘getting someone with a need to KNOW, LIKE, and TRUST you. He has now expanded this idea to a concept [...]
Entrepreneur magazine recently featured a marketing platform called Dukky which promises to generate ‘viral campaigns with print, email, social media and mobile marketing platform that will increase customer response by eight times more than traditional marketing. While it is not a pure marketing automation play, Dukky’s solution features high level campaign management, customer landing apges, [...]
The Taber Report takes a look at the entire lead management process from lead generation to conversion in an article entitled The Life of a Lead. This article does a great job defining common semantics like lead, qualified lead, rejected lead, contacts, and customers. It talks about the importance of separating marketing and sales leads [...]
Marketing automation software without good content is like a boat without an engine. While there are a growing number of marketers that understand the value of content and are incorporating key industry topics into their early strategic planning, many view the content piece as an after-thought in their marketing automation strategy. Getting the attention of [...]
