Gartner Magic Quadrant for CRM Report Adds 3 in Marketing Automation

Gartner Magic Quadrant for Lead Management 2013

Gartner has published their annual Magic Quandrant for CRM Lead Management and new vendors include CallidusCloud (LeadFormix), ExactTarget and Silverpop.  As is often the case with this report, there were some key marketing automation vendors missing like Hubspot and Act-On. Gartner’s inclusion criteria requires revenue for  lead management to have been a minimum of $20 million […]






Infusionsoft Rolls Out the Red Carpet for Small Business

InfusionCon 2013

Marketed as ‘The Sales and Marketing Event for Small Business”, Infusionsoft hosted their annual InfusionCon 2013 conference on March 27 – 29 in Scottsdale, Arizona at the Westin Kierland hotel and resort. “Our first event was September 2006 and we had 30 people in a room above our offices,” said Infusionsoft CEO Clate Mask.  “This […]






Eloqua: Interview with Heidi Melin

Heidi Melin, Eloqua CMO

At Dreamforce 2012 we caught up with Heidi Melin, Chief Marketing Officer at Eloqua: When I was CMO at Polycom we needed to demonstrate the value that Marketing was providing to the organization and I could not do that in a credible fashion without a marketing automation platform like Eloqua.  During our evaluation process there […]






How Demand Generation and Lead Management Work with Marketing Automation

Carlos Hidalgo Video

You frequently hear the terms ‘demand generation’,  ‘lead management’, and ‘marketing automation’ thrown together in marketing speak.  In the following videos, Carlos Hidalgo, CEO of Annuitas Group and Executive Director of the Marketing Automation Institute, gives a simple explanation of each term and how it can help impact the sales cycle. Demand Generation – The strategy by which […]






First Have Something to Say: Simple Marketing for Complex Marketing Automation

Listening with can

Psst… want to know a secret?  Marketing is simple.  Any marketer should be forced to explain their company’s value proposition in less than five words, and have it be compelling. Because that’s all marketing is: being concise and compelling, but recognizing that not everyone reacts to the same message.  The tough part is determining who will […]






Dan McDade of PointClear on The Marketing Automation Podcast

Dan McDade, PointClear

Our guest for this episode of the Marketing Automation Podcast is Dan McDade, President and CEO of PointClear. Dan founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes.  In addition to serving as president and CEO of PointClear, Dan is […]






Jeff Pedowitz Interview with Marketing Automation Times

Jeff Pedowitz

At Dreamforce 2011 we had a chance to catch up with Jeff Pedowitz, President and CEO of The Pedowitz Group.  Jeff has 20 years of experience leading successful B2C and B2B organizations and he frequently writes and speaks on a variety of topics related to demand generation, Web 2.0, and marketing.  Prior to founding The […]






Hubspot Purchases Performable

HubSpot has expanded the functionality of it’s ‘inbound marketing software’ by acquiring Performable . The acquisition is intended to expand the functionality of HubSpot’s platform, and enhance its customers’ ability to turn more visitors into leads and customers. According to HubSpot, “The acquisition brings sophisticated ‘middle of the funnel’ marketing functionality to the HubSpot platform, meaning […]






Move From the Marketing Funnel to the Marketing Hourglass

hourglass

John Jantsch does an excellent job in simplifying marketing jargon for the common man and his recent blog post completely reshapes the commonly referenced ‘marketing funnel’ into a ‘marketing hourglass’. Jantsch’s definition of marketing is ‘getting someone with a need to KNOW, LIKE, and TRUST you.  He has now expanded this idea to a concept […]