Covering the world of marketing automation.
You frequently hear the terms ‘demand generation’, ’lead management’, and ‘marketing automation’ thrown together in marketing speak. In the following videos, Carlos Hidalgo, CEO of Annuitas Group and Executive Director of the Marketing Automation Institute, gives a simple explanation of each term and how it can help impact the sales cycle. Demand Generation – The strategy by which [...]
Tyler Garns is VP of Marketing of Infusionsoft talks about the need for small businesses to use marketing automation. The following is a summary of his article published on CRM.com. Many small businesses have a core CRM system in place, but hit a roadblock when it comes to leveraging this data to increase sales and [...]
Over the last two years we have seen a major upswing in the attention that B2B marketers are giving to marketing automation. While the industry itself has been established for over a decade, it’s only recently that it has been at the forefront of marketer’s minds in terms of awareness and adoption. What’s interesting however [...]
Jep Castelein at The Connected Marketer discusses how marketing automation dovetails with concepts discussed in Sales 2.0… Buyer Education The automated email campaigns in Marketing Automation systems are a great tool for buyer education. Based on a lead’s profile, interests and responses you can engage in a dialog focused on knowledge transfer. Once the lead [...]
Inside CRM writer Eric Stack wrote this recent article entitled How Marketing Automation Increases Sales. “Whether you want to capture more leads, qualify the strength of leads or determine the value of leads after a marketing campaign, marketing automation can help, which inevitably results in higher sales numbers,” says Stack. According to strategist and business [...]
One key element of any marketing automation soution is a solid customer relationship management (CRM) system. Having implemented Salesforce.com and Netsuite at 3 companies, I understand the pain of implementing a CRM into an organization. Patrick Cahill’s makes some great points in his article From Poor To Perfect: 6 Steps For Launching A New CRM [...]
