How Marketing Automation Increases Leads

Inside CRM writer Eric Stack wrote this recent article entitled How Marketing Automation Increases Sales. “Whether you want to capture more leads, qualify the strength of leads or determine the value of leads after a marketing campaign, marketing automation can help, which inevitably results in higher sales numbers,” says Stack. According to strategist and business […]






How to Implement Your CRM

One key element of any marketing automation soution is a solid customer relationship management (CRM) system. Having implemented Salesforce.com and Netsuite at 3 companies, I understand the pain of implementing a CRM into an organization. Patrick Cahill’s makes some great points in his article From Poor To Perfect: 6 Steps For Launching A New CRM […]