Covering the world of marketing automation.
Lead nurturing, lead scoring, social media monitoring and campaign ROI reporting are the 4 most underused marketing automation features features according to Hubspot… Lead Nurturing There are two main reasons marketers struggle when trying to get started with lead nurturing: Overcomplicating Lead Nurturing: They make it more complicated than it needs to be. There are a [...]
The field of marketing is quickly transitioning from an art form into a precise and measurable science. Simultaneously, interactions with prospects are more complex than ever before as social media marketing comes of age and new channels of communication are conceived all the time. Luckily, marketing automation is evolving just as quickly. Here are three [...]
Imagine having company over your house for the first time and making them let themselves in, find their way around, get their own food and never once interact with them. Rude, huh? That is what it’s like when someone signs up on your website and never hears from you again – until a few weeks [...]
Psst… want to know a secret? Marketing is simple. Any marketer should be forced to explain their company’s value proposition in less than five words, and have it be compelling. Because that’s all marketing is: being concise and compelling, but recognizing that not everyone reacts to the same message. The tough part is determining who will [...]
Earlier this month Marketo launched a marketing automation suite designed for small businesses called Spark. Starting at $750 per month this appears to be Marketo’s answer to less expensive competitors like Pardot, Genius, and Hubspot. Spark is built on the same technology platform that runs Marketo’s 1,300 customers and features include… Email Marketing: Spark enables [...]
We had a chance to catch up with Brian E. Kardon, Eloqua’s Chief Marketing Officer at Dreamforce 2011. Brian is responsible for Eloqua’s global marketing and brand strategy, demand generation, and communications. Before joining Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research, where he helped to more than double the business in less [...]
We’ve all seen the funnel diagram. It’s a beautiful progressive graphic that seems to pull prospects down the rabbit hole, closer and closer to big money in all of our pockets. It’s a nice visual, and it’s even fairly easy to setup in a marketing automation platform. Leads exhibit certain behaviors and as sales representatives [...]
Here is an interesting video created by Hot To Trot Marketing called Mapping to the Buying Cycle. The video reviews five stages in the buying cycle and types of communication vehicles to reach the audience.
Our guest for this episode of the Marketing Automation Podcast is Dan McDade, President and CEO of PointClear. Dan founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes. In addition to serving as president and CEO of PointClear, Dan is [...]
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HubSpot has expanded the functionality of it’s ‘inbound marketing software’ by acquiring Performable . The acquisition is intended to expand the functionality of HubSpot’s platform, and enhance its customers’ ability to turn more visitors into leads and customers. According to HubSpot, “The acquisition brings sophisticated ‘middle of the funnel’ marketing functionality to the HubSpot platform, meaning [...]
