Covering the world of marketing automation.
Our guest for this episode of the Marketing Automation Podcast is Greg Head, Chief Marketing Officer for Infusionsoft. Greg has a successful history in the software business with a track record of creating winning products, brands and businesses. For over 15 years, Greg helped grow the ACT! contact management and SalesLogix CRM businesses from startups [...]
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John Jantsch does an excellent job in simplifying marketing jargon for the common man and his recent blog post completely reshapes the commonly referenced ‘marketing funnel’ into a ‘marketing hourglass’. Jantsch’s definition of marketing is ‘getting someone with a need to KNOW, LIKE, and TRUST you. He has now expanded this idea to a concept [...]
Subscribe in iTunesLeadLife blogger, Lisa Cramer, writes an interesting post about planning a marketing automation campaign in 5 Places Marketing Automation Will Affect Your Current Process. Here is a different business process she thinks need to be understood before implementing a marketing automation solution… Lead Capture. The point at which you capture leads and how you capture [...]
Subscribe in iTunesLeadForce1 has joined Pardot and Silverpop Engage B2B on Netsuite’s SuiteApp.com. SuiteApp is Netsuite’s answer to Salesforce.com’s successful AppExchange. ”The integration of LeadForce1 and NetSuite brings a new dimension to customer lifecycle management,” says Sushil Jha, Chief Revenue Officer at LeadForce1. “It helps marketing and sales teams collaborate more effectively in targeting prospects, and it [...]
Subscribe in iTunesRichard Sharp at Marqui’s Web Marketing Blog posted Top 10 Marketing Automation Must Haves, Part 1. Here is a summary of the key big ideas. Fast landing page creation you can measure and a/b split test. Simple form creation that integrates with your website call-to-actions. All leads into 1 funnel. Bi-directional integration with your chosen [...]
Subscribe in iTunesBarbara Bix and Tiffany Mura give a good high level overview of important elements to consider in a lead nurturing campaign. Their article, 6 Elements of an Effective Drip Marketing Campaign, reinforces the importance of staying in front of your customers campaigns with consistent communications at regular intervals, to elevate your message above other information [...]
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