Brian Kardon Interview with Marketing Automation Times

Brian Kardon, Eloqua CMO

We had a chance to catch up with Brian E. Kardon, Eloqua’s Chief Marketing Officer at Dreamforce 2011. Brian is responsible for Eloqua’s global marketing and brand strategy, demand generation, and communications. Before joining Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research, where he helped to more than double the business in less […]






Marketing Automation Renovation — Why Your Funnel is Leaky and What It’s Costing Your Business

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We’ve all seen the funnel diagram. It’s a beautiful progressive graphic that seems to pull prospects down the rabbit hole, closer and closer to big money in all of our pockets.  It’s a nice visual, and it’s even fairly easy to setup in a marketing automation platform.  Leads exhibit certain behaviors and as sales representatives […]






Dan McDade of PointClear on The Marketing Automation Podcast

Dan McDade, PointClear

Our guest for this episode of the Marketing Automation Podcast is Dan McDade, President and CEO of PointClear. Dan founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes.  In addition to serving as president and CEO of PointClear, Dan is […]






Hubspot Purchases Performable

HubSpot has expanded the functionality of it’s ‘inbound marketing software’ by acquiring Performable . The acquisition is intended to expand the functionality of HubSpot’s platform, and enhance its customers’ ability to turn more visitors into leads and customers. According to HubSpot, “The acquisition brings sophisticated ‘middle of the funnel’ marketing functionality to the HubSpot platform, meaning […]






Greg Head from Infusionsoft on The Marketing Automation Podcast

Greg Head from Infusionsoft

Our guest for this episode of the Marketing Automation Podcast is Greg Head, Chief Marketing Officer for Infusionsoft. Greg has a successful history in the software business with a track record of creating winning products, brands and businesses. For over 15 years, Greg helped grow the ACT! contact management and SalesLogix CRM businesses from startups […]






Move From the Marketing Funnel to the Marketing Hourglass

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John Jantsch does an excellent job in simplifying marketing jargon for the common man and his recent blog post completely reshapes the commonly referenced ‘marketing funnel’ into a ‘marketing hourglass’. Jantsch’s definition of marketing is ‘getting someone with a need to KNOW, LIKE, and TRUST you.  He has now expanded this idea to a concept […]






Plan Before Purchasing Marketing Automation

LeadLife blogger, Lisa Cramer, writes an interesting post about planning a marketing automation campaign in 5 Places Marketing Automation Will Affect Your Current Process.  Here is a different business process she thinks need to be understood before implementing a marketing automation solution… Lead Capture. The point at which you capture leads and how you capture […]






Netsuite Adds New Marketing Automation Vendor

LeadForce1 has joined Pardot and Silverpop Engage B2B on Netsuite’s SuiteApp.com.  SuiteApp is Netsuite’s answer to Salesforce.com’s successful AppExchange. ”The integration of LeadForce1 and NetSuite brings a new dimension to customer lifecycle management,” says Sushil Jha, Chief Revenue Officer at LeadForce1.  “It helps marketing and sales teams collaborate more effectively in targeting prospects, and it […]






10 Marketing Automation Must Haves

Richard Sharp at Marqui’s Web Marketing Blog posted Top 10 Marketing Automation Must Haves, Part 1. Here is a summary of the key big ideas. Fast landing page creation you can measure and a/b split test. Simple form creation that integrates with your website call-to-actions. All leads into 1 funnel. Bi-directional integration with your chosen […]