Covering the world of marketing automation.
Earlier this month Marketo launched a marketing automation suite designed for small businesses called Spark. Starting at $750 per month this appears to be Marketo’s answer to less expensive competitors like Pardot, Genius, and Hubspot. Spark is built on the same technology platform that runs Marketo’s 1,300 customers and features include… Email Marketing: Spark enables [...]
We’ve all seen the funnel diagram. It’s a beautiful progressive graphic that seems to pull prospects down the rabbit hole, closer and closer to big money in all of our pockets. It’s a nice visual, and it’s even fairly easy to setup in a marketing automation platform. Leads exhibit certain behaviors and as sales representatives [...]
Richard Sharp at Marqui’s Web Marketing Blog posted Top 10 Marketing Automation Must Haves, Part 1. Here is a summary of the key big ideas. Fast landing page creation you can measure and a/b split test. Simple form creation that integrates with your website call-to-actions. All leads into 1 funnel. Bi-directional integration with your chosen [...]
According to Gartner, the most productive application of updated segmentation is lead management – particularly automated lead scoring. By converting segmentation criteria into business rules how leads are rated, or scored, providers see an immediate boost in lead volume and lead quality. “Even those who generate less leads resulting from a tighter, smaller market focus, [...]
