Marketing Automation Solutions Ranked by G2 Crowd

G2 Grid for Marketing Automation

HubSpot, Pardot, Act-On, Marketo and Eloqua have been named “Leaders” in G2 Crowd’s latest marketing automation report, called “Grid.” The new report is G2 Crowd’s second “Grid” report of the year and the results are are based on over 2,200 reviews and ratings from users of marketing automation systems. In the spring 2014 report, there […]






Forrester Marketing Automation Review

Forrester Logo

Forrester Research has released it’s latest report: “The Forrester Wave™ Lead-To-Revenue Management Platform Vendors” in which top marketing automation vendors are evaluated on 75 criteria.  The criteria is grouped into three high-level buckets: Current Offering, Strategy, and Market Presence – which, combined, determined the Forrester Wave™ rankings. Adobe, Act-On CallidusCloud, IBM, Marketo, Oracle, Salesforce.com, Salesfusion, Silverpop are included in the report. According to […]






Marketing Automation Review Grid from G2 Crowd

G2 Crowd Marketing Automation Grid

G2 Crowd recently published their Marketing Automation Review Grid and HubSpot and Marketo earn highest customer satisfaction scores based on reviews from hundreds of professionals. Based on nearly 700 user reviews, the review shows that HubSpot and Marketo have earned the highest customer satisfaction scores and received the highest number of customer reviews. Eloqua (Oracle) achieved the […]






Gartner Magic Quadrant for CRM Report Adds 3 in Marketing Automation

Gartner Magic Quadrant for Lead Management 2013

Gartner has published their annual Magic Quandrant for CRM Lead Management and new vendors include CallidusCloud (LeadFormix), ExactTarget and Silverpop.  As is often the case with this report, there were some key marketing automation vendors missing like Hubspot and Act-On. Gartner’s inclusion criteria requires revenue for  lead management to have been a minimum of $20 million […]






Marketing Automation Tips From A CRM Newbie

Brooke Ballard

Having recently started my own company, I knew at some point we’d need a CRM. And Constant Contact or MailChimp for sending emails and newsletters. Eventually we’d want an online store and accounting software behind it. And, oh yeah, we wanted the ability to create really cool landing pages, so we’d need something like Unbounce […]






Marketing Automation Reviews from G2 Crowd

G2Web Screen Shot

A new way to research marketing automation and other business software has launched called G2 Crowd.  The site uses crowd sourced reviews to evaluate business software to provide better information than current research providers.  We sat down to with Matt Gorniak, Co-founder and COO of G2 Crowd, to learn more. Why did you start G2 […]






Pardot vs Act-On: A User Comparison

Pardot vs Act-On

Pardot & Act-On are both excellent marketing automation platforms geared towards the small to medium sized business. Both tout their ease of implementation and simple-to-use, intuitive interface. This article offers an in-depth overview of the similarities and differences between these two platforms. Pricing Both products are geared towards the small to medium sized business. These […]






What I Learned at Hubspot’s Inbound 2012

Inbound-Logo1

What do SEO experts, helicopters, and Cyndi Lauper have in common? I found them all at Inbound 2012.  The Inbound Conference is one of the largest marketing conferences in the world and it’s hosted by HubSpot, makers of the marketing automation software that we use at SpinWeb. Inbound 2012 was held in Boston at the […]






Eloqua and Marketo Called Leaders in Gartner Research

Gartner Magic Quadrant for Lead Management

Gartner recently published their first Magic Quadrant for CRM Lead Management and Eloqua and Marketo battle it out for the top spot in the ‘Leaders’ quadrant described as ‘best-of-breed functionality that supports B2B, B2B2C and B2C lead management processes across multiple channels’. Based on this research the Marketo vs Eloqua rivalry is as strong as ever. According […]