Hubspot Marketing Automation Comparison

Hubspot Marketing Automation Comparison

Hubspot recently published this marketing automation software comparison in an attempt to distiguish how different marketing automation companies stack up on 10 feature sets.   They provided a set of criteria for each element in the matrix and you can read their definitions here. SEO Ability to track keywords, approximate rank, track leads and customers by […]






Eloqua versus Marketo

Marketo vs Eloqua

The Lead Lizard blog put up this interesting comparison of Marketo versus Eloqua.  Here is an excerpt.. To learn about the differences between Marketo and Eloqua, I talked with four of the smartest people in marketing automation: Lori Bush Shepard, VP of Corporate Marketing at Marketo Gaurav Kotak, Sr. Director of Product Marketing at Marketo Jim Williams, Director of Product Marketing […]






Infusionsoft Review by Marketing Automation Times

Infusionsoft-NoTag-RGB

We just wrapped up a marketing automation review of Infusionsoft. Scott Martineau and Eric Martineau founded the company in 2001 as custom softward for small businesses.  Clate Mask was brought in later to be the CEO. In 2004 they built a mortgage specific CRM with automation, MortgageProCRM.  After that they created a more generic product called […]






Pardot: Marketing Automation Review

Pardot-logo2

We just posted a marketing automation review for Pardot. Pardot is based in Atlanta, GA and was founded in 2006 by David Cummings and Adam Blitzer.  This easy to use marketing automation solution integrates with Salesforce.com, NetSuite, and SugarCRM. Check out the Pardot marketing automation review






Manticore: Marketing Automation Review

logo

We just posted a marketing automation review for Manticore. Manticore Technology is based in Austin, TX and has been in business since 2001.  They originally started as an email service provider with analytics and morphed into a full marketing automation platform. Unlinke some of it’s competitors, Manticore has received no venture capital funding and has grown organically from both small and […]