Marketing Automation Market Share

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According to Datanyze, Hubspot is the leader in marketing automation market share for installations.  Datanyze works by reading the actual systems that are embedded in marketers’ web sites. Every day, the company crawls millions of websites with its custom spider technology, searching for hints about what software each company is using. Anything on your website […]






Salesfusion Recieves $8.25 Million in Funding

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Salesfusion announced it had received $8.5 million in series B funding lead by BLH Venture Partners, Hallett Capital, and Noro-Moseley Partners. To date the Atlanta based company has raised $10 million and the new money will go toward sales and marketing efforts and additional product development. Salesfusion is an built upon the Microsoft stack and […]






Maria Pergolino on The Marketing Automation Podcast

Maria Pergolino from Apttus

Our guest for this episode of the Marketing Automation Podcast is Maria Pergolino, Vice President of Marketing for Apttus. Maria Pergolino recently joined Apttus as Vice President of Marketing, after almost four years with the marketing automation company, Marketo.   As a key leader and early stage member of the Marketo Marketing team, Maria brings to […]






Interview with Bryan Brown from Silverpop

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Recently we caught up with Bryan Brown, Director of Product Strategy, Silverpop. Silverpop just announced the results of its 2012 Email Marketing Metrics Benchmark Study which looks at email marketing metrics on 1,124 brands in 12 different verticals, such as Travel and Leisure, Retail, etc. What makes Silverpop different than other marketing automation software providers? Silverpop is the only […]






LeadLife Launches Free Funnel Fixer

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LeadLife Solutions has launched a free website visitor tracking tool called Funnel Fixer. The free tool captures information about website visitors browsing your site, including detailed information on pages viewed.  Much like Hubspot’s Marketing Grader or LoopFuse freemium offers this is designed to give marketers a sample of the product features. “Many businesses are still […]






Hubspot Marketing Automation Comparison

Hubspot Marketing Automation Comparison

Hubspot recently published this marketing automation software comparison in an attempt to distiguish how different marketing automation companies stack up on 10 feature sets.   They provided a set of criteria for each element in the matrix and you can read their definitions here. SEO Ability to track keywords, approximate rank, track leads and customers by […]






Genius.com Awarded Patent

The U.S. Patent Office has issued a Notice of Allowance for Genius.com’s “deep clickflow” tracking server technology. The technology enables customers of Genius.com the ability to instantly track prospect visits and behavior on their corporate websites without modifying the website. Genius.com expects that a first patent will be issued relating to this technology in the summer of […]






Social Media Meets Marketing Automation

Marketing automation software is a natural fit to harness the power of social media and Marketo has released Marketo Sales Insight to do just that. Marketo Sales Insight is a native Salesforce.com application that integrates data from Marketo’s existing lead management tool with Salesforce.com’s sales force automation platform. According to Marketo, the application is social […]






Lead Management – From Cradle to Grave

The Taber Report takes a look at the entire lead management process from lead generation to conversion in an article entitled The Life of a Lead. This article does a great job defining common semantics like lead, qualified lead, rejected lead, contacts, and customers. It talks about the importance of separating marketing and sales leads […]






Content Matters for Marketing Automation

Marketing automation software without good content is like a boat without an engine. While there are a growing number of marketers that understand the value of content and are incorporating key industry topics into their early strategic planning, many view the content piece as an after-thought in their marketing automation strategy. Getting the attention of […]