The U.S. Patent Office has issued a Notice of Allowance for Genius.com’s “deep clickflow” tracking server technology. The technology enables customers of Genius.com the ability to instantly track prospect visits and behavior on their corporate websites without modifying the website. Genius.com expects that a first patent will be issued relating to this technology in the summer of [...]
Lead Management – From Cradle to Grave
August 24, 2008 Leave a Comment
The Taber Report takes a look at the entire lead management process from lead generation to conversion in an article entitled The Life of a Lead. This article does a great job defining common semantics like lead, qualified lead, rejected lead, contacts, and customers. It talks about the importance of separating marketing and sales leads [...]
Content Matters for Marketing Automation
March 16, 2008 Leave a Comment
Marketing automation software without good content is like a boat without an engine. While there are a growing number of marketers that understand the value of content and are incorporating key industry topics into their early strategic planning, many view the content piece as an after-thought in their marketing automation strategy. Getting the attention of [...]
Data is King for Marketing Automation
February 11, 2008 Leave a Comment
Suaad Sait at B2B Lead Blog has a great take on the importance of powering marketing automation software with good, clean data. “I can’t help but think that no matter how much the engine (Marketing Automation System) is perfected, it will not run well if the fuel (the DATA) is sewage,” says Sait. “Marketing Automation [...]
Why Marketing Automation?
August 18, 2007 Leave a Comment
Marketing Automation Software enables companies to better connect with prospects and build relationships through meaningful informational exchange that leads to successful sales activities. The strategic reasons for this are to increase revenues, improve customer acquisition and build longer-term loyalty through actionable relationships. The tactics involved are the methods and tools leveraged to deliver on that [...]
