Marketing Automation Times » Marketing Automation Solution

Infusionsoft Makes Enhancements

Jason Kort — Sat, 03 Jul 2010 19:55:48 +0000

Infusionsoft announced a new set of features and enhancements that include:

Email Builder (BETA) – The Email Builder is a new tool with drag-and-drop functionality.
Getting Started Guide – Infusionsoft’s ‘Double Your Sales Success Path’ is now built inside the application in a widget that guides users through each and every step to launch email marketing 2.0 campaigns.
Outlook® and iContact® Import Tools – In addition to making the data import wizard in the application easier and faster, Infusionsoft has expanded the pre-configured vendor profiles. Now users can save time moving data over with one-click imports of people from their Microsoft Outlook® address book and iContact® email marketing provider lists.
Real-Time UPS Shipping Integration – Users can now automatically calculate shipping rates when using the Infusionsoft shopping cart feature.
Free Trial: No Credit Card Required – Anyone interested in Infusionsoft can sign up for a free 15-day trial with no credit card required.

Genius.com Awarded Patent

Jason Kort — Sat, 26 Jun 2010 22:25:18 +0000

The U.S. Patent Office has issued a Notice of Allowance for Genius.com’s “deep clickflow” tracking server technology. The technology enables customers of Genius.com the ability to instantly track prospect visits and behavior on their corporate websites without modifying the website.

Genius.com expects that a first patent will be issued relating to this technology in the summer of 2010. The technology was co-invented by the company’s co-founders David Thompson and Robert Seidl, as well as engineer Khai Doan.

In addition to instant tracking of visitors to the website, the patent also covers the company’s dynamic content insertion technology. This technology enables the proxy server to insert customized messages for visitors, as well as collaboration “widgets” such as chat clients onto the web site as a visitor browses through the site.

Marketo Recognized by Salesforce AppExchange

Jason Kort — Tue, 26 Jan 2010 02:18:26 +0000

Marketo was honored with “BestMass Email” solution as part of salesforce.com’s AppExchange Best of ’09 Awards.

Winners were determined based on feedback and reviews from salesforce.com customers, and Marketo’s mass email solution has received more than 45 reviews with perfect 5-star ratings for ease of use, value, and support.

This is one of a series of Salesforce honors as Marketo also won the AppExchange Best of ’08 Award for “Best Marketing Automation” solution.

Click here to read more.

Eloqua Provides Free Implementation Service

Jason Kort — Fri, 22 May 2009 03:18:00 +0000

One of the biggest knocks of Eloqua’s marketing automation solution has been their extremely high implementation costs. In response Eloqua has launched a complimentary implementation service program that accelerates and simplifies the deployment of Eloqua Express.

Designed for quick set up and included for free as part of an Eloqua Express subscription, the service is ideally suited for marketers who only need basic configuration. By working with a certified Eloqua partner, companies can have automated marketing programs running inside a week.

Eloqua Express does not have the full functionality of the Eloqua platform but it is a step in the right direction.

Click here to learn more.