Salesfusion Recieves $8.25 Million in Funding

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Salesfusion announced it had received $8.5 million in series B funding lead by BLH Venture Partners, Hallett Capital, and Noro-Moseley Partners. To date the Atlanta based company has raised $10 million and the new money will go toward sales and marketing efforts and additional product development. Salesfusion is an built upon the Microsoft stack and […]






Oracle Buys Responsys for $1.5 Billion

Oracle and Responsys

Oracle continued it’s push to ‘own the CMO’ by saying it will acquire email marketing provider Responsys for $1.5 billion.  The company went public in 2011 at $12 a share and the deal works out to a 38 percent premium over Responsys’ closing price on Thursday.  Responsys clients include JetBlue Airways, Vodafone, Lenovo, and Epson. “Our […]






Marc Benioff Talks About ExactTarget Purchase

Salesforce CEO Marc Benioff Keynotes Dreamforce Cloud Computing Event

Forbes interviewed Salesforce.com CEO Marc Benioff and he shared new insight on the company’s purchase of ExactTarget. Question: You’ve said you’re confident that your most recent acquisition, the $2.5 billion purchase of ExactTarget, a cloud marketing platform provider, is going to be a success. Why? Somebody needs to be the platform that connects all these […]






Adobe Purchases Neolane for $600M

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Adobe Systems announced plans to acquire Parisian marketing automation player Neolane for $600 million.  The move comes weeks after Salesforce.com said it would buy email and CRM vendor ExactTarget for $2.5 billion,  part of a plan to “double down” on its Marketing Cloud strategy in the face of Oracle’s acquisitions of Eloqua, Vitrue and Involver. Neolane counts […]






Salesforce and ExactTarget … It’s Not About You

Salesforce Purchases ExactTarget

It’s interesting that most of the press and opinion that I have seen about the recent acquisition of ExactTarget by Salesforce.com has focused on their entrance into the marketing automation space via the Pardot portion of the portfolio. This obsession with marketing automation is not, of course, an isolated phenomenon … ask a B2B marketer […]






Salesforce Purchases ExactTarget for $2.5 Billion

Salesforce Purchases ExactTarget

Salesforce.com announced that it will spend $2.5 billion to acquire ExactTarget which will be the company’s largest purchase to date. ExactTarget’s customers include Coca-Cola, Nike, and The Gap and it ran a $21 million loss on $292 million in revenue last year. This $2.5 billion price tag is far more than the Oracle deal for Eloqua […]






Marketo Stock Roars After IPO

Marketo IPO

Marketo’s IPO could not have gone better for investors as the stock closed Friday at $23.10 after pricing shares at $13 on Thursday. Co-founder and CEO Phil Fernandez kicked off  Thursday’s NASDAQ trading session with $85 million invested through an initial public offering. The company’s market capitalization is about $724 million, not including additional optional […]






Silverpop Secures $25 Million in Funding

Silverpop Logo

Silverpop has raised $25 million in venture debt, which could mean the company is thinking about an IPO.  The funding was led by Escalate Capital Partners and Silicon Valley Bank. Including this new round of funding, Silverpop has raised more than $50 million, including a $15 million round from D.E. Shaw and Draper Fisher Jurvetson in 2008. Silverpop claims to have more than […]






Marketo Files for IPO: Will High Growth Outweigh High Losses?

Marketo IPO

The following article was reprinted courtesy of David Raab at Customer Experience Matrix. Marketo made good this week on its promise to file for an initial public offering (IPO). Congratulations to them for reaching this step. It’s a major accomplishment. The S-1 registration statement gives considerable new information about Marketo’s business. Revenue for 2012 is […]






LoopFuse Merges with Nearstream

Nearstream

LoopFuse has announced a merger with Nearstream, a provider of social engagement software.  The combined company to be called Nearstream offers an integrated customer engagement and automated marketing platform spanning web, email, and social. Nearstream uses social networks like Twitter, LinkedIn, and Facebook to identify and engage based on buyer intent.   LoopFuse provides traditional […]