Infusionsoft Receives $54 Million in Funding

Infusionsoft logo

Infusionsoft announced $54 million in growth capital financing from Goldman Sachs. The company will use the funds to ramp up product development, accelerate marketing and sales and to grow its partner and education programs in the U.S. and internationally. Infusionsoft’s all-in-one sales and marketing software combines CRM, marketing and e-commerce, and is being used by 12,000 […]

Eloqua Purchased by Oracle for $871 Million

Oracle has purchased Eloqua for $810 million as the company continues to invest in the Oracle Cloud to better compete with and SAP.  Eloqua, founded in 2000, went public in August and has yet to turn a profit. For the nine months ended Sept. 30, the company’s loss widened to $7.6 million on revenue of $68.8 million, 37% higher than […]

MarketingPilot Acquired by Microsoft

MarketingPilot Logo

Microsoft has purchased MarketingPilot for an undisclosed sum and brings the tech giant into the marketing automation space.  MarketingPilot provides Integrated Marketing Management solutions that allow organizations to better understand their customers, manage and streamline marketing operations and create automated and measurable multi-channel marketing campaigns. According to Microsoft  “the acquisition will accelerate our ability to better meet […]

ExactTarget Purchases Pardot for $95 Million

ExactTarget and Pardot logos

Pardot cashed in on a buyout offer from ExactTarget to the tune of $95.5 million ($85.5 million in cash and $10.0 million in ExactTarget common stock).  Pardot did not receive any VC funding so this means a big payout to founders and shareholders. Pardot started in 2007 and quickly became a marketing automation favorite for small to medium sized businesses.  Now at 1,000 customers, […]

Act-On Secures $16 Million in VC Funding


This week Act-On announced $16 million in venture capital funding  from Norwest Venture Partners, Trinity Ventures, US Venture Partners and Voyager Capital.  This round of funding is a drop in the bucket compared to marketing automation’s biggest VC funding recipients like Aprimo, Unica, Marketo, Silverpop, and Eloqua. That said, Act-On has added over 1,000 paying customers […]

Eloqua Goes Public

Eloqua logo

This week Eloqua became a publically traded company (ELOQ) on the Nasdaq with an opening price of $12.02 per share.  The company sold eight million shares in a price range of $10 – $12 per share. Eloqua is going public after ExactTarget Inc. (ET), Bazaarvoice Inc. (BV) and ServiceNow Inc. completed IPOs in the past six months. Eloqua’s chief […]

Act-On Purchases Marketbright Assets


Consolidation in the marketing automation space continues as Act-On Software announced it has acquired the assets of Marketbright.  Marketbright was started in 2005 which predates Act-On’s existence by five years. Beaverton, Oregon based Act-On Software has raised over $16 million over the past six months.  In June, Act-On closed on a $10 million series C […]

Marketing Automation’s Biggest VC Funding Recipients

Marketing Automation's Biggest VC Recipients

According to SoftwareAdvice, less than half of all venture capital funding for marketing automation went to 6 companies.  Here is their take on the funding… Aprimo and Unica lead the chart by raising $76 million and $66 million, respectively. Both established pretty decent customer bases and revenues. During the past couple years, both firms had […]