Covering the world of marketing automation.
Most people are not fans of automated communications such as autodialers, email autoresponders and interactive voice recognition. In most cases, customers would rather talk to a live person. Maybe that’s why social media has exploded over the last few years and why things like auto-Tweets are dreaded annoyances in the social media world. People just [...]
Our guest for this episode of the Marketing Automation Podcast is Justin Gray, CEO & Chief Marketing Evangelist for LeadMD. Justin founded LeadMD in 2009 and has spent the last 12 years helping companies overhaul and optimize their marketing and sales departments. Most recently Gray served as the CEO for MaaS Impact, a Marketing Automation [...]
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You frequently hear the terms ‘demand generation’, ’lead management’, and ‘marketing automation’ thrown together in marketing speak. In the following videos, Carlos Hidalgo, CEO of Annuitas Group and Executive Director of the Marketing Automation Institute, gives a simple explanation of each term and how it can help impact the sales cycle. Demand Generation – The strategy by which [...]
In MarketingSherpa’s 2011 B2B Marketing Benchmark Survey, 92% of marketing professionals indicated that webinars are one of the most effective means of generating high quality leads. While effective, webinar programs require a commitment of money and time. To justify the investment, you need reliable metrics to measure the success of your webinar program:, such as: [...]
According to Phil Wainewright at ZD.net, Marketo has put aside $50M in V/C funding to be used for acquisitions of social influence marketing companies. The potential move would round out Marketo’s offering to support relationships throughout the customer lifecycle rather than simply in the prospect-to-customer phase. Here are few highlights from the article… Traditionally, Marketo and rivals [...]
Psst… want to know a secret? Marketing is simple. Any marketer should be forced to explain their company’s value proposition in less than five words, and have it be compelling. Because that’s all marketing is: being concise and compelling, but recognizing that not everyone reacts to the same message. The tough part is determining who will [...]
Anyone who has ever planned a webinar knows what a pain it can be to feed back attendee behavior into their CRM or marketing automation solution. Eloqua, HubSpot, Pardot, and Marketo have joined Citrix’s “GoTo” Cloud Connector to help make that problem go away. GoToWebinar customers can now automatically feed attendance data from their webinars into the these [...]
Jason Kort from Marketing Automation Times appeared on Talk With The Experts webinar entitled Leveraging Marketing Automation. Also featured on the podcast was David Raab, Principal of Raab Associates Inc and Tony Tissot, Senior Director of Marketing at eTrigue. Jason Kort on the definition of marketing automation and CRM – “CRM is an acronym for [...]
Infusionsoft announced it acquired CustomerHub, a web-based application that provides a membership site and customer portal platform to small businesses who market and sell content online. The financials of the deal were not disclosed and this is Infusionsoft’s first acquisition. Designed specifically to work with Infusionsoft, CustomerHub is one of the top apps in the Infusionsoft [...]
During a recent presentation at the CMO University (www.thecmosite.com) on the topic of B2B Revenue Marketing, I was pleasantly surprised to see the executive level of interest in – “What are the key skills required to build a successful Revenue Marketing team for the B2B organization?” Here is a Seven Role framework to address this [...]
