Covering the world of marketing automation.
We were invited to attend Hubspot Analyst Day in Boston, MA as they unveiled their latest platform improvements. While Hubspot’s claim to fame has been inbound marketing, the company made it clear they intend to compete with traditional marketing automation players like Marketo, Eloqua, and Pardot. “We started as a Get Found App helping you [...]
For the past few years, food trucks have been on the rise across the country. Trucks have been popping up in cities across the United States in ever increasing numbers and styles. Many have lauded these mobile culinary entrepreneurs for taking a new approach in a relatively stagnant restaurant industry. The restaurant industry has slowly [...]
Heidi Melin has replaced Brian Kardon as Chief Marketing Officer for Eloqua. Ms. Melin, who has held the CMO post at Taleo, Polycom and Hyperion Solutions, will report directly to Eloqua’s CEO, Joe Payne. “As marketing undergoes a sea change, there’s no company more exciting to jump on board with than Eloqua,” Ms. Melin said. [...]
Hubspot recently published this marketing automation software comparison in an attempt to distiguish how different marketing automation companies stack up on 10 feature sets. They provided a set of criteria for each element in the matrix and you can read their definitions here. SEO Ability to track keywords, approximate rank, track leads and customers by [...]
This post courtesy of Hubspot looks at 5 of the most common misconceptions that surround marketing automation and highlight both the dangers and merits inherent in marketing automation. 1. Marketing Automation Gets You Leads This is the biggest misconception out there about marketing automation, so let’s clear it up right now. Marketing automation does not [...]
Dayna Rothman at Bluewolf wrote this post that outlines common mistakes when creating marketing automation programs and solutions to address these issues. Problem #1: Lack of Proper Segmentation We know that many of you struggle with the segmentation of your database due to incomplete data and you just don’t have the bandwidth to create highly segmented [...]
Marketo has announced an enhanced integration with Microsoft Dynamics CRM. ”We are bringing a similar level of functionality to Microsoft that we have for other vendors, for example, Salesforce,” said Jon Miller, Marketo VP of Marketing. “We think it’s important that we can let people keep their investment in Marketo and marketing automation regardless of [...]
The folks at Capterra have been shopping for marketing automation software and have documented some of their findings. Based on their learnings, here are the most common questions asked by vendors prior to the first marketing automation demo. How many contacts do you have in your database? (The majority of Marketing Automation vendors base their initial [...]
Lead nurturing, lead scoring, social media monitoring and campaign ROI reporting are the 4 most underused marketing automation features features according to Hubspot… Lead Nurturing There are two main reasons marketers struggle when trying to get started with lead nurturing: Overcomplicating Lead Nurturing: They make it more complicated than it needs to be. There are a [...]
Back in October 2011, Marketo launched a scaled down version of their marketing automation solution called Spark. This video shows the creation of a lead nurturing campaign, integration with Web Ex, reporting, and more.
