Infusionsoft Bolsters Product Management Ranks

Terry Hicks

Infusionsoft hosted its annual convention, ICON 2016, in Phoenix this month with little fanfare from a product enhancement standpoint. Growth has been slow but steady as customers increased from from 30,000 in 2014 to 35,000 in 2015 with 117,000 users and revenue of $100M. This slower growth coupled with customer perception about the product being […]






Can Marketo Win a Price War with Oracle?

Gartner Magic Quadrant for Digital Marketing Hubs

During Marketo’s Q4 analyst conference call, Marketo Founder/CEO Phil Fernandez referred to increased price competition from “large suite vendors” (i.e. Oracle, later confirmed at investor conferences) as “what I would characterize as desperate price competition… we are seeing them literally give away their products to try to block us from closing deals, when we have […]






3 Killer Marketing Automation Campaign Ideas

Marketing Campaign

Here are three ways your business should be using marketing automation: 1.  “The Get To Know Me” Campaign Anytime someone opt-ins on your website, they should begin your “Get To Know Me” Campaign. The purpose of this campaign is to bring new leads up to speed on who you are and set the tone for […]






Journey Builder Hype at Salesforce Connections 2015

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The highlight of Salesforce Connections the Journey Builder product that will make sales and service cloud insights more accessible to a customer’s marketers to produce a smarter and more consistent customer experience. The new version of the product allows a marketer to track a customer through their activity with the other departments, meaning that a new […]






Infusionsoft Stays True to Small Business at ICON 2015

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Infusionsoft’s annual convention, ICON15, just wrapped up and the company continued their longstanding message of being a champion for small business.  Infusionsoft defines their small business target as companies ‘under 100 employees and under $100M in revenue’ which is a change from previous years (1 – 25 employees). The company acknowledged that their platform does […]






Marketing Automation May Help CMO Tenure

Corporate Org Chart

According to executive-search firm Spencer Stuart, the average length of time chief marketers remained in their positions last year was 48 months.  CMO tenure jumped from 45 months in 2013 to 48 months last year. That’s double the CMO tenure from 2004, the year Spencer Stuart began formally tracking it. As in past years, Spencer […]






Marketing Automation Solutions Ranked by G2 Crowd

G2 Grid for Marketing Automation

HubSpot, Pardot, Act-On, Marketo and Eloqua have been named “Leaders” in G2 Crowd’s latest marketing automation report, called “Grid.” The new report is G2 Crowd’s second “Grid” report of the year and the results are are based on over 2,200 reviews and ratings from users of marketing automation systems. In the spring 2014 report, there […]






4 CRMs That Integrate with Marketing Automation

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While closely intertwined, many businesses make the mistake of seeing customer relationship management (CRM) and marketing automation as distinct entities addressed by separate departments (sales and marketing). However, seamless integration of a company’s CRM system and marketing automation is essential for automating lead qualification and increasing lead conversion. As Janelle Johnson’s blog post demonstrates, this bi-directional […]

5 Benefits of Integrating Marketing Automation and CRM

Janelle Johnson

Customer relationship management (CRM) solutions have been around for years. From the early days of digital Rolodexes and databases back in the 80s and 90s to today’s software-as-a-service powerhouses, CRM technology has forever changed the way sales and customer service operate. But while many CRM solutions include marketing tools and functionality, none of them provide […]

5 Steps for Creating a Marketing Automation Business Case

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The benefits of marketing automation are clear—at least, they are to most marketers. Increased revenue is a great benefit, of course. But marketing automation can also help businesses across multiple industries realize other advantages and achieve additional strategic goals. Early adopters understand this well. Gleanster found that 79% of top-performing companies have been using marketing […]