Can Marketo Win a Price War with Oracle?

Gartner Magic Quadrant for Digital Marketing Hubs

During Marketo’s Q4 analyst conference call, Marketo Founder/CEO Phil Fernandez referred to increased price competition from “large suite vendors” (i.e. Oracle, later confirmed at investor conferences) as “what I would characterize as desperate price competition… we are seeing them literally give away their products to try to block us from closing deals, when we have […]

3 Killer Marketing Automation Campaign Ideas

Marketing Campaign

Here are three ways your business should be using marketing automation: 1.  “The Get To Know Me” Campaign Anytime someone opt-ins on your website, they should begin your “Get To Know Me” Campaign. The purpose of this campaign is to bring new leads up to speed on who you are and set the tone for […]

IBM Buys Silverpop

IBM and Silverpop

IBM announced that is has acquired Silverpop for an undisclosed sum.  Other IBM buys in the marketing space include Unica, Core Metrics and DemandTech. It’s either a strategic move that boosts Big Blue’s digital marketing platform or it’s an acquisition IBM had to make because everyone else is adding marketing automation capabilities to their product suite. Oracle purchased Eloqua two years […]