Covering the world of marketing automation.
The field of marketing is quickly transitioning from an art form into a precise and measurable science. Simultaneously, interactions with prospects are more complex than ever before as social media marketing comes of age and new channels of communication are conceived all the time. Luckily, marketing automation is evolving just as quickly. Here are three [...]
Imagine having company over your house for the first time and making them let themselves in, find their way around, get their own food and never once interact with them. Rude, huh? That is what it’s like when someone signs up on your website and never hears from you again – until a few weeks [...]
Most people are not fans of automated communications such as autodialers, email autoresponders and interactive voice recognition. In most cases, customers would rather talk to a live person. Maybe that’s why social media has exploded over the last few years and why things like auto-Tweets are dreaded annoyances in the social media world. People just [...]
Our guest for this episode of the Marketing Automation Podcast is Justin Gray, CEO & Chief Marketing Evangelist for LeadMD. Justin founded LeadMD in 2009 and has spent the last 12 years helping companies overhaul and optimize their marketing and sales departments. Most recently Gray served as the CEO for MaaS Impact, a Marketing Automation [...]
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You frequently hear the terms ‘demand generation’, ’lead management’, and ‘marketing automation’ thrown together in marketing speak. In the following videos, Carlos Hidalgo, CEO of Annuitas Group and Executive Director of the Marketing Automation Institute, gives a simple explanation of each term and how it can help impact the sales cycle. Demand Generation – The strategy by which [...]
In MarketingSherpa’s 2011 B2B Marketing Benchmark Survey, 92% of marketing professionals indicated that webinars are one of the most effective means of generating high quality leads. While effective, webinar programs require a commitment of money and time. To justify the investment, you need reliable metrics to measure the success of your webinar program:, such as: [...]
According to Phil Wainewright at ZD.net, Marketo has put aside $50M in V/C funding to be used for acquisitions of social influence marketing companies. The potential move would round out Marketo’s offering to support relationships throughout the customer lifecycle rather than simply in the prospect-to-customer phase. Here are few highlights from the article… Traditionally, Marketo and rivals [...]
Psst… want to know a secret? Marketing is simple. Any marketer should be forced to explain their company’s value proposition in less than five words, and have it be compelling. Because that’s all marketing is: being concise and compelling, but recognizing that not everyone reacts to the same message. The tough part is determining who will [...]
Anyone who has ever planned a webinar knows what a pain it can be to feed back attendee behavior into their CRM or marketing automation solution. Eloqua, HubSpot, Pardot, and Marketo have joined Citrix’s “GoTo” Cloud Connector to help make that problem go away. GoToWebinar customers can now automatically feed attendance data from their webinars into the these [...]
Jason Kort from Marketing Automation Times appeared on Talk With The Experts webinar entitled Leveraging Marketing Automation. Also featured on the podcast was David Raab, Principal of Raab Associates Inc and Tony Tissot, Senior Director of Marketing at eTrigue. Jason Kort on the definition of marketing automation and CRM – “CRM is an acronym for [...]
