Covering the world of marketing automation.
Earlier this month Marketo launched a marketing automation suite designed for small businesses called Spark. Starting at $750 per month this appears to be Marketo’s answer to less expensive competitors like Pardot, Genius, and Hubspot. Spark is built on the same technology platform that runs Marketo’s 1,300 customers and features include… Email Marketing: Spark enables [...]
We had a chance to catch up with Brian E. Kardon, Eloqua’s Chief Marketing Officer at Dreamforce 2011. Brian is responsible for Eloqua’s global marketing and brand strategy, demand generation, and communications. Before joining Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research, where he helped to more than double the business in less [...]
We’ve all seen the funnel diagram. It’s a beautiful progressive graphic that seems to pull prospects down the rabbit hole, closer and closer to big money in all of our pockets. It’s a nice visual, and it’s even fairly easy to setup in a marketing automation platform. Leads exhibit certain behaviors and as sales representatives [...]
Want to use the internet to grow your business? Good! You should. And you likely hear a TON of messages about how to go about achieving that success. All of the “noise” around what to do and what to pay attention to has the result of leaving most SMB marketers and businesses confused about the [...]
Our guest for this episode of the Marketing Automation Podcast is Dan McDade, President and CEO of PointClear. Dan founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes. In addition to serving as president and CEO of PointClear, Dan is [...]
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At Dreamforce 2011 we had a chance to catch up with Jeff Pedowitz, President and CEO of The Pedowitz Group. Jeff has 20 years of experience leading successful B2C and B2B organizations and he frequently writes and speaks on a variety of topics related to demand generation, Web 2.0, and marketing. Prior to founding The [...]
Marketing Automation Times has confirmed that Salesforce.com has selected Eloqua for marketing automation. Neither Salesforce or Eloqua would confirm or deny this information as numerous companies and organizations have signed NDAs preventing comment. In a previous post we reported at Dreamforce 2011 that sources from multiple marketing automation companies indicated Salesforce.com had selected a marketing automation company [...]
Given that we are providing live coverage of Saleforce.com’s Dreamforce convention this week, we thought it only appropriate to share the following article from David Raab’s blog, Customer Experience Matrix. I’ve long believed that B2B marketing automation is just a passing phase: that, ultimately, B2B marketing automation systems will be absorbed into CRM systems instead [...]
Marketing automation giant, Eloqua, filed for a $100 million initial public offering according to documents submitted to the US Securities and Exchange Commission (SEC). Eloqua reported that its total revenue increased 38% year-over-year to $31.7 million in the first six months of 2011. The company’s full-year revenue increased from $32.9 million in 2008 to $41 million the next [...]
Marketing automation vendors will earn $325 million revenue in 2011, according to industry analysts Raab Associates Inc. This is 50% above 2010, which itself doubled revenue from 2009. The figures come from Raab Associates’ B2B Marketing Automation Vendor Selection Toolkit (VEST), and was gathered in May and June 2011. The VEST analyzes four industry segments: micro businesses (under $5 million revenue), [...]
