Marketo: Interview with Jon Miller

Jon Miller from Marketo

At Dreamforce 2012 we caught up with Jon Miller, VP of Marketing Content and Strategy at Marketo.  This interview was conducted before the public announcement that Oracle had purchased Eloqua for $871 million and ExactTarget had purchased Pardot for $95 million. What happened to Spark? Spark is still alive inside Marketo but we decided not […]






LoopFuse Merges with Nearstream

Nearstream

LoopFuse has announced a merger with Nearstream, a provider of social engagement software.  The combined company to be called Nearstream offers an integrated customer engagement and automated marketing platform spanning web, email, and social. Nearstream uses social networks like Twitter, LinkedIn, and Facebook to identify and engage based on buyer intent.   LoopFuse provides traditional […]






Salesforce.com Adds Buddy Media to Marketing Cloud

Buddy Media Logo

Salesforce.com made its largest purchase ever when it acquired social media marketing company Buddy Media for $745 million.  The idea is to compbine Buddy Media with the rest of Salesforce.com’s products, including Salesforce Radian6, a social media listening platform, to deliver a Marketing Cloud that will allow customers to listen, engage, gain insight, publish, advertise and measure social […]






Marketo Expands Social Offering

Marketo Social Marketing Analytics

At the Marketo Summit 2012 the company expanded it’s social media functionality with two new products, Marketo Social Boost and Marketo Social Promotions, as part of a new Marketo Social Marketing suite.  These are the first products to come out of the Crowd Factory acquisition in 2011. “I think there’s a tremendous pent-up hunger to […]