In an article by Chris Kanaracus in the Computerworld magazine, CRM vendor RightNow announced a new SaaS (software as a service) pricing and licensing model on Thursday that it says provides customers with fairer, clearer deals. The company also issued a “Cloud Challenge” to competitors, urging them to adopt similar principles. RightNow contends that while [...]
Netsuite Adds New Marketing Automation Vendor
April 26, 2010 Leave a Comment
LeadForce1 has joined Pardot and Silverpop Engage B2B on Netsuite’s SuiteApp.com. SuiteApp is Netsuite’s answer to Salesforce.com’s successful AppExchange. ”The integration of LeadForce1 and NetSuite brings a new dimension to customer lifecycle management,” says Sushil Jha, Chief Revenue Officer at LeadForce1. “It helps marketing and sales teams collaborate more effectively in targeting prospects, and it [...]
Marketing Automation Company List
January 18, 2010 Leave a Comment
Digging through data
January 15, 2010 Leave a Comment
Research has consistently shown that personalized email campaigns lead to 2-3x higher conversion rates than mass emails. Personalization can be a challenge due to a lack of data integration and bad data hygiene practices. If marketers can’t trust customer data, how can they use it for more relevant, personalized, timely interactions that drive revenue? According [...]
Marketing Automation Myths
September 26, 2009 Leave a Comment
Marketbright partner, Left Brain Marketing, put together the 5 most common myths about marketing automation. Myth #1 – It’s Easy The concept isn’t too difficult to grasp, but taking that high-level concept and determining how many touches, what frequency, and which collateral is far from obvious. Myth #2 – It’s Set It and Forget It [...]
Marketing Automation Who’s Who
September 2, 2009 Leave a Comment
Salesforce.com Eyes On Marketing Automation
April 12, 2009 Leave a Comment
As a Salesforce.com user, I was very excited to read Michael Hickins BNET Technology article entitled Marketing Automation Next for Salesforce. It is unclear what type of enhancements are on the horizon or how these might impact current Salesforce marketing automation partners. “Salesforce does have marketing technology, just as it had call center technology [...]
Vtrenz Changes Name to Silverpop Engage B2B
February 24, 2009 Leave a Comment
Silverpop’s purchase of Vtrenz marketing automation solution last year made many wonder how the two brands would stand alone (or compete). Well we need not wonder any more as the folks a Silverpop have done away with the Vtrenz brand in favor of Silverpop Engage B2B. JupiterResearch recently identified Silverpop’s Engage B2B solution as offering [...]
Mistakes to Avoid with Lead Generation
October 21, 2008 Leave a Comment
Welcome Email Examples
September 18, 2007 Leave a Comment
Some good examples across the industry — sign up and experience these for yourself: Neiman Marcus: showed up immediately after sign-up with a big welcome message, both in the subject line and body copy. Included standard site navigation and call-outs to explore the site and site features in more depth. The look and feel of [...]
