Infusionsoft Bolsters Product Management Ranks

Terry Hicks

Infusionsoft hosted its annual convention, ICON 2016, in Phoenix this month with little fanfare from a product enhancement standpoint. Growth has been slow but steady as customers increased from from 30,000 in 2014 to 35,000 in 2015 with 117,000 users and revenue of $100M. This slower growth coupled with customer perception about the product being […]






Net-Results Enters the Marketing Automation Space

A new comer to the marketing automation industry is Net-Results.  The company targets marketing automation solutions to the small to medium-sized business market and recently announced the release of Net-Results 2.0.  An integrated SaaS solution, Net-Results identifies Web site visitors, tracks individual visitor activity, deploys automatic email campaigns, and generates new sales leads.  Like other marketing automation […]






Responsys and e-Dialog Lead Email Service Providers

Responsys and e-Dialog lead the e-mail market, according to the Forrester Wave Email Marketing Service Providers Report for Q4 2007. Segmentation, data integration capabilities and open architecture helped these two independent firms lead the pack, according to the survey. Epsilon and YesMail were next on the list after Responsys and e-Dialog. Epsilon owes its success […]






What is a ‘Good Lead’?

One of the biggest challenges most businesses face is a lack of communication between Marketing and Sales on what makes a ‘good lead’. Many companies do not have a written definition of what good lead looks like. This requires buy in from the sales team and I would ask them the following question. If you […]






The Top 10 Online Retailers That Shoppers Like Most

This list is a good way for ecommerce companies to compare their website design and user interface with the biggest online retailers. 1 Amazon.com 2 eBay.com 3 Wal-Mart.com 4 BestBuy.com 5 JCPenney.com 6 Target.com 7 Kohls.com 8 Overstock.com 9 Google.com 10 Sears.com Source: STORES Magazine’s Favorite 50 survey. STORES is the official magazine of the […]






What Makes Facebook Addictive?

Some estimate that Facebook’s revenues in 2007 at only $100m, mostly from selling ad space, with tiny profits. Nevertheless, the internet’s giants—Yahoo!, Microsoft and Google—are offering to buy Facebook or a stake in it for a price that would value the firm at many billions. At a Facebook conference on “Graphing social patterns,” panellists said […]






Give More on Your Website

Here’s a fact: every one of your customers and prospects — big or small — are going to check out your Web site. And they will equate their experience on your Web site with what it’s like to do business with your company. A good experience on your Web site helps create a favorable impression […]






The Welcome Email — Make a Positive First Impression

You never have a second chance to make a first impression. From the time someone walks into a store, visits a Web site or talks to a customer service representative, their experience molds their opinion of us. Creating positive experiences is key to driving positive opinions — and positive opinions lead to both valuable and […]






Using Video in an email campaign

More than three-quarters of the US online population over the age of 15 initiated a video stream in April, according to a June 2007 comScore report. Some recent reports claim that YouTube alone accounts for more than 10 percent of all Internet traffic. The emergence of online video offers an unprecedented opportunity for e-mail marketers […]






Nurture Consumer Relationships on Social Networks

Some marketing execs are suggesting that Social Networks like Facebook and MySpace should be used less like a paid media vehicle and more like a customer-relationship-management tool. Champion is an example of a company that connects with customers via a sponsored Facebook group. Debra Aho Williamson, analyst at eMarketer, calls the display advertising “low-hanging fruit” […]