Covering the world of marketing automation.
Hubspot recently published this marketing automation software comparison in an attempt to distiguish how different marketing automation companies stack up on 10 feature sets. They provided a set of criteria for each element in the matrix and you can read their definitions here. SEO Ability to track keywords, approximate rank, track leads and customers by [...]
LeadForce1 has joined Pardot and Silverpop Engage B2B on Netsuite’s SuiteApp.com. SuiteApp is Netsuite’s answer to Salesforce.com’s successful AppExchange. ”The integration of LeadForce1 and NetSuite brings a new dimension to customer lifecycle management,” says Sushil Jha, Chief Revenue Officer at LeadForce1. “It helps marketing and sales teams collaborate more effectively in targeting prospects, and it [...]
Marketbright partner, Left Brain Marketing, put together the 5 most common myths about marketing automation. Myth #1 – It’s Easy The concept isn’t too difficult to grasp, but taking that high-level concept and determining how many touches, what frequency, and which collateral is far from obvious. Myth #2 – It’s Set It and Forget It [...]
One of the biggest knocks of Eloqua’s marketing automation solution has been their extremely high implementation costs. In response Eloqua has launched a complimentary implementation service program that accelerates and simplifies the deployment of Eloqua Express. Designed for quick set up and included for free as part of an Eloqua Express subscription, the service is ideally [...]
As a Salesforce.com user, I was very excited to read Michael Hickins BNET Technology article entitled Marketing Automation Next for Salesforce. It is unclear what type of enhancements are on the horizon or how these might impact current Salesforce marketing automation partners. “Salesforce does have marketing technology, just as it had call center technology [...]
Silverpop’s purchase of Vtrenz marketing automation solution last year made many wonder how the two brands would stand alone (or compete). Well we need not wonder any more as the folks a Silverpop have done away with the Vtrenz brand in favor of Silverpop Engage B2B. JupiterResearch recently identified Silverpop’s Engage B2B solution as offering [...]
Some good examples across the industry — sign up and experience these for yourself: Neiman Marcus: showed up immediately after sign-up with a big welcome message, both in the subject line and body copy. Included standard site navigation and call-outs to explore the site and site features in more depth. The look and feel of [...]
