Email marketing automaton is important

97 percent of U.S. consumers use email according to Forrester Research and it is the most popular activity online. In fact, sending and reading email is more popular than watching television, according to a study released by Media Screen and Netop. In a recent survey by Internet Retailer, marketers shared their confidence in email:64.7 percent […]

Lead Generation Best Practices

The Interactive Advertising Bureau (IAB) and its Lead Generation Committee today announced the release of “Lead Generation Data Transfer Best Practices,” the latest component of a longer term initiative designed to educate both advertisers and publishers on security and operational best practices. The goal of this most recent document is to help standardize the transfer […]

Seth Godin Speaks

“Ideas that spread, win,” says Seth Godin, best-selling author of Permission Marketing. He holds an MBA from Stanford, and was called “the Ultimate Entrepreneur for the Information Age” by Business Week. This is a great speech on marketing given by Godin at the the 2007 Ted confernece and talks about why being ‘remarkable’ is the […]

The Early Bird Catches the Worm

According to Direct Marketing Association’s E-mail Experience Council, nearly one-third of major online retailers that participated in the Retail Email Subscription Benchmark Study didn’t deliver their first regular email within two weeks of the subscription date. One-fifth took more than a month to deliver their first regular email or failed to deliver at all. That […]