Comments for Marketing Automation Times

Comment on Hubspot Enhancing Marketing Automation Features by Jason Kort

Jason Kort — Fri, 18 May 2012 02:26:17 +0000

Todd, The current Hubspot solution has a basic tool that allows you to send automated email. It is not nearly as robust as Pardot or Marketo but the new workflow tool that launches later this year will be very close.

Comment on Hubspot Enhancing Marketing Automation Features by Todd

Todd — Thu, 17 May 2012 17:07:40 +0000

This sounds like an exciting new addition to Hubspot. But I am curious -
what exactly is ‘marketing automation’ without the ability to send
automated emails? That’s the biggest reason we use marketing automation at
my company. Until that product launches and all the bugs have been worked
out, I would stick with Pardot or Marketo

Comment on Run Your B2B Marketing Like a Food Truck by Brent Applegate

Brent Applegate — Sat, 12 May 2012 04:36:51 +0000

Another great lesson from Food Trucks is that success often depends on getting the right parking spot. A compelling B2B offer still needs access to the target market. Sometimes you have to be a little bit pushy to get your message in front of the right people for your product.

Comment on Hubspot Marketing Automation Comparison by David

David — Thu, 03 May 2012 09:18:41 +0000

Forgot to add Oktopost – http://www.oktopost.com

Comment on Hubspot Marketing Automation Comparison by Andy Pitre

Andy Pitre — Wed, 02 May 2012 12:59:17 +0000

Thanks for posting this matrix and for referencing HubSpot. This is one method that we use for keeping up with the ever-changing marketing software landscape (it’s updated frequently).

The reality is, there are a lot of tools out there for doing bits and pieces of online marketing, even more than we could possibly fit into this matrix. For marketers, it’s getting more difficult to decide what systems to purchase and use. We hope this chart helps to visualize the market and its key players.

I’m looking forward to hearing feedback from your audience.

Comment on Eloqua versus Marketo by Jason Kort

Jason Kort — Thu, 19 Apr 2012 19:18:28 +0000

Loretta, I agree with you and we are working on crafting a neutral marketing automation buyers guide that would give a more objective viewpoint.

Comment on Eloqua versus Marketo by loretta junger

loretta junger — Wed, 18 Apr 2012 06:01:10 +0000

very nice. but how objective can this be, if you have reps from both companies?

Comment on Why Social Media and Marketing Automation Can Be Better Together by Deborah Gibbs

Deborah Gibbs — Wed, 04 Apr 2012 21:22:39 +0000

Tyler, I couldn’t agree more. I’ve been blogging about the same issue — the integration of social media and marketing automation. I come from the practical perspective of a marketing manager, and I believe that marketing automation platforms, when used correctly, will help marketers be more personal and relevant — not robotic. Here’s my latest blog post, where I covered a similar topic. Sorry I didn’t mention Infusionsoft, but you guys are also on my radar!

Post: Efficiency Improves the Social Relevance of Marketing Programs —
http://windmillnetworking.com/2012/03/16/efficiency-improves-the-social-relevance-of-marketing-programs/

Comment on Salesforce Using Eloqua for Marketing Automation by Marketo Beefs Up Support for Microsoft Dynamics CRM | Marketing Automation Times

Thu, 29 Mar 2012 20:52:01 +0000

[...] has to wonder how much of the decision was driven by Saleforce.com’s decision to use Eloqua and their marketing automation solution or Salesforce.com’s investment in [...]

Comment on Mapping to the Buying Cycle by Peter

Peter — Tue, 13 Mar 2012 07:05:49 +0000

This is one of the clearest illustrations yet of how buying has changed – no wonder everyone’s scrabbling to get sales leads – they’ve been barking up the wrong tree!