Act-On Review

• Tweet

The following is a review of the Act-On marketing automation solution.

Positives

• Tight integration with WebEx that will track webinars.  It will automatically track all registrants.
• Designed from the get go to be easy to use.
• Month to month agreements.
• Jigsaw and LinkedIn integration
• Salesforce remains database of record and is bi-directional.
• No charges for implementation. Unlimited support.

Negatives

• Activity history appears as pop up in Salesforce (versus list).  This will be changed in future version.

• Alerts are not provided for email.  Salesforce users must configure triggers in order to alert sales reps.

Implementation Process and Support

• 3 one hour training session (Branding, Upload Lists, Setting Up a Campaign)

• Dedicated Account Manager

• Tech Support Available

Pricing

• Pricing based on active contacts.  They become active when you send an email to customer in one month.
• Up to 2,500 active contacts       = $500/mo
• 2,501 to 5,000 active contacts  =  $700/mo
• 5,001 to 10,000 active contacts = $900/mo
• 25,000 active contacts               = $1,200/mo
• They provide 5 sales users and 3 marketing users.  $40 per month per additional sales user.