The following is a review of the Act-On marketing automation solution.
Positives
- Tight integration with WebEx that will track webinars. It will automatically track all registrants.
- Designed from the get go to be easy to use.
- Month to month agreements.
- Jigsaw and LinkedIn integration
- Salesforce remains database of record and is bi-directional.
- No charges for implementation. Unlimited support.
Negatives
- Activity history appears as pop up in Salesforce (versus list). This will be changed in future version.
- Alerts are not provided for email. Salesforce users must configure triggers in order to alert sales reps.
Implementation Process and Support
- 3 one hour training session (Branding, Upload Lists, Setting Up a Campaign)
- Dedicated Account Manager
- Tech Support Available
Pricing
- Pricing based on active contacts. They become active when you send an email to customer in one month.
- Up to 3,000 is $300 per month
- Up to 5,000 is $500 per month
- 10,000 is $750
- 25,000 is $1,250
- They provide 5 sales users and 3 marketing users. $40 per month per additional sales user.
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- Home Page
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- List Segment Creator2
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- Salesforce List Integration
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- Scoring Rules
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- Website Visitor Alert Settings
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- Twitter Integration
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- Web Analytics2
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- Web analytics overview
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- Web Analytics
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- Webinar integration with WebEx
