free prescription medicine

Subscribe to MarketingAutomationTimes.com RSS Feed MarketingAutomationTimes.com on Twitter MarketingAutomationTimes.com on LinkedIn MarketingAutomationTimes.com on Youtube

Pardot Review

The following is a review of the Pardot marketing automation solution.

Positives

  • Landing page URLs can be branded and there is  native integration with bit.ly.
  • Form builder includes real-time lookup to MX record excludes faulty email addresses.
  • Integration with Site search.
  • Progressive profiling with all forms allows customer to build more complete customer profile.
  • Landing page forms can be easily embedded on existing page.
  • Desktoop application called ‘Lead Deck’ allows reps to instantly see when people are on website.  iPhone app and Google app available.
  • Bi-directional sync on all list segmentations.
  • AddThis can be attached to all emails.
  • Emails can come from specific user and be attributed to contact record in CRM.
  • Email testing and rendering on 31 most popular email clients.
  • Emails can be compressed to business hours (10 am – 4 pm) M – F.
  • Intuitive campaign logic builder tool to create drip marketing programs.
  • Campaigns can be provisioned directly from the CRM.
  • Layout template tool can ‘scrape’ styling code off of website to be cleaned up from Services team.
  • GoodData – Sophisticated business intelligence application.
  • Outlook Plug-in allows sales team to use MS Outlook to track emails to prospect and clients and measure response.  Supports Outlook 2007, Mozilla Thunderbird, Apple Mail.
  • Forrester rated #1 in Total Cost Ownership.
  • No long term commitment.


Negatives

  • There are areas we do not offer due to complexity.  There are others that do more but they are not as user friendly.
  • Basic lead nuturing process.
  • No direct mail integration.
  • Long list of key features like automation rules, emails, and real-time alerts not available in base package.
  • $200 – $500M is sweets spot.  Larger organizations may require another solution.

 

Implementation Process

  • Complementary Quick Start program and Bronze.
    • Silver – $2500
    • Gold – $5,000
  • Consulting partners can be utilized upon request or referral.

Pricing

  • Published pricing with usage based model.
  • Unlimited database size.  Unlimited Users.
  • Group – $500/month – 10,000 page views.
  • Professional – $1,000/month – 50,000 page views.
  • Enterprise – $1,500/month – 250,000 page views
  • Ultimate – $3,000/month – 1,000,000 page views.
  • Overages on Professional, Enterprise and Ultimate editions are $10/1000 emails

Related Articles

Pardot - Outlook Integration

Pardot – Outlook Integration

Pardot - Dashboard

Pardot – Dashboard

Pardot - Visitor Sessions

Pardot – Visitor Sessions

Pardot - Prospect Profile

Pardot – Prospect Profile

Pardot - Scoring Rules

Pardot – Scoring Rules

Pardot – Automation Rules

Pardot – Automation Rules

Pardot - Salesforce.com Contact Screen

Pardot – Salesforce.com Contact Screen

Pardot - Desktop application called ‘Lead Deck’ that alerts when customer/prospect is on website.

Pardot – Desktop application called ‘Lead Deck’ that alerts when customer/prospect is on website.

Pardot - Lead Deck view in SugarCRM

Pardot – Lead Deck view in SugarCRM

Pardot - Rules Engine 2

Pardot – Rules Engine 2

Pardot - Standard Email Templates.

Pardot – Standard Email Templates.

Pardot - Email Template

Pardot – Email Template

Pardot - Email Testing

Pardot – Email Testing

Pardot - Campaign lead flow.

Pardot – Campaign lead flow.

Pardot - Form Wizard

Pardot – Form Wizard

Pardot - Landing page wizard

Pardot – Landing page wizard

Good Data analytics.