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Pardot Review

The following is a review of the Pardot marketing automation solution.


  • Landing page URLs can be branded and there is  native integration with
  • Form builder includes real-time lookup to MX record excludes faulty email addresses.
  • Integration with Site search.
  • Progressive profiling with all forms allows customer to build more complete customer profile.
  • Landing page forms can be easily embedded on existing page.
  • Desktoop application called ‘Lead Deck’ allows reps to instantly see when people are on website.  iPhone app and Google app available.
  • Bi-directional sync on all list segmentations.
  • AddThis can be attached to all emails.
  • Emails can come from specific user and be attributed to contact record in CRM.
  • Email testing and rendering on 31 most popular email clients.
  • Emails can be compressed to business hours (10 am – 4 pm) M – F.
  • Intuitive campaign logic builder tool to create drip marketing programs.
  • Campaigns can be provisioned directly from the CRM.
  • Layout template tool can ‘scrape’ styling code off of website to be cleaned up from Services team.
  • GoodData – Sophisticated business intelligence application.
  • Outlook Plug-in allows sales team to use MS Outlook to track emails to prospect and clients and measure response.  Supports Outlook 2007, Mozilla Thunderbird, Apple Mail.
  • Forrester rated #1 in Total Cost Ownership.
  • No long term commitment.


  • There are areas we do not offer due to complexity.  There are others that do more but they are not as user friendly.
  • Basic lead nuturing process.
  • No direct mail integration.
  • Long list of key features like automation rules, emails, and real-time alerts not available in base package.
  • $200 – $500M is sweets spot.  Larger organizations may require another solution.


Implementation Process

  • Complementary Quick Start program and Bronze.
    • Silver – $2500
    • Gold – $5,000
  • Consulting partners can be utilized upon request or referral.


  • Published pricing with usage based model.
  • Unlimited database size.  Unlimited Users.
  • Group – $500/month – 10,000 page views.
  • Professional – $1,000/month – 50,000 page views.
  • Enterprise – $1,500/month – 250,000 page views
  • Ultimate – $3,000/month – 1,000,000 page views.
  • Overages on Professional, Enterprise and Ultimate editions are $10/1000 emails

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Pardot – Standard Email Templates.

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Pardot – Campaign lead flow.

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Good Data analytics.