Featured Articles
Hubspot Enhancing Marketing Automation Features
We were invited to attend Hubspot Analyst Day in Boston, MA as they unveiled their latest platform improvements. While Hubspot's claim to fame has been inbound marketing, the company … Full Story
Run Your B2B Marketing Like a Food Truck
For the past few years, food trucks have been on the rise across the country. Trucks have been popping up in cities across the United States in ever increasing numbers and styles. Many … Full Story
New Chief Marketing Officer at Eloqua
Heidi Melin has replaced Brian Kardon as Chief Marketing Officer for Eloqua. Ms. Melin, who has held the CMO post at Taleo, Polycom and Hyperion Solutions, will report directly to … Full Story
Previously Featured Articles
5 Ways To Improve Marketing Automation Campaigns
Dayna Rothman at Bluewolf wrote this post that outlines common mistakes when creating marketing automation programs and solutions to address these issues. Problem #1: Lack of Proper … Full Story
Marketo Beefs Up Support for Microsoft Dynamics CRM
Marketo has announced an enhanced integration with Microsoft Dynamics CRM. "We are bringing a similar level of functionality to Microsoft that we have for other vendors, for example, … Full Story
Things to Know Before A Marketing Automation Demo
The folks at Capterra have been shopping for marketing automation software and have documented some of their findings. Based on their learnings, here are the most common questions … Full Story
The 4 Most Underused Marketing Automation Features
Lead nurturing, lead scoring, social media monitoring and campaign ROI reporting are the 4 most underused marketing automation features features according to … Full Story
Spark by Marketo – Product Demo Video
Back in October 2011, Marketo launched a scaled down version of their marketing automation solution called Spark. This video shows the creation of a lead nurturing campaign, … Full Story
Marketing Automation: 3 Trends to Watch in 2012
The field of marketing is quickly transitioning from an art form into a precise and measurable science. Simultaneously, interactions with prospects are more complex than ever before as … Full Story
How to Build a Successful Welcome Campaign
Imagine having company over your house for the first time and making them let themselves in, find their way around, get their own food and never once interact with them. Rude, huh? That … Full Story
Why Social Media and Marketing Automation Can Be Better Together
Most people are not fans of automated communications such as autodialers, email autoresponders and interactive voice recognition. In most cases, customers would rather talk to a live … Full Story
