Marketing Automation at Dreamforce 2013


It’s that time of the year again…Dreamforce 2013.  In past years this has been a who’s who’s of marketing automation vendors but this year is more about who will not be there:  Eloqua and Hubspot. Both vendors had a large presence in past Dreamforce shows and these defections may be a result of Salesforce’s purchase […]

Pardot vs Act-On: A User Comparison

Pardot vs Act-On

Pardot & Act-On are both excellent marketing automation platforms geared towards the small to medium sized business. Both tout their ease of implementation and simple-to-use, intuitive interface. This article offers an in-depth overview of the similarities and differences between these two platforms. Pricing Both products are geared towards the small to medium sized business. These […]

Act-On Purchases Marketbright Assets


Consolidation in the marketing automation space continues as Act-On Software announced it has acquired the assets of Marketbright.  Marketbright was started in 2005 which predates Act-On’s existence by five years. Beaverton, Oregon based Act-On Software has raised over $16 million over the past six months.  In June, Act-On closed on a $10 million series C […]