Adobe Purchases Neolane for $600M

Screen Shot 2013-06-30 at 9.58.00 AM

Adobe Systems announced plans to acquire Parisian marketing automation player Neolane for $600 million.  The move comes weeks after said it would buy email and CRM vendor ExactTarget for $2.5 billion,  part of a plan to “double down” on its Marketing Cloud strategy in the face of Oracle’s acquisitions of Eloqua, Vitrue and Involver. Neolane counts […]