Adobe Purchases Neolane for $600M

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Adobe Systems announced plans to acquire Parisian marketing automation player Neolane for $600 million.  The move comes weeks after Salesforce.com said it would buy email and CRM vendor ExactTarget for $2.5 billion,  part of a plan to “double down” on its Marketing Cloud strategy in the face of Oracle’s acquisitions of Eloqua, Vitrue and Involver. Neolane counts […]