According to Direct Marketing Association’s E-mail Experience Council, nearly one-third of major online retailers that participated in the Retail Email Subscription Benchmark Study didn’t deliver their first regular email within two weeks of the subscription date. One-fifth took more than a month to deliver their first regular email or failed to deliver at all. That [...]
Make Unsubscribing A Good Experience
March 1, 2007 Leave a Comment
Few of us enjoy it when customers unsubscribe to an email marketing campaign but it is an important and misunderstood of the email marketing process. Some people subscribe by mistake, so providing the opt-out in the first and every email is the best way to minimize complaints and keep consumers from pushing the “report-a-spam” button. [...]
