Aaron Kahlow and Carlos Hidalgo on The Marketing Automation Times Podcast

Carlos Hidalgo and Aaron Kahlow

Our guests for this episode of the Marketing Automation Podcast are Aaron Kahlow, Founder and CEO on Online Marketing Institute and Carlos Hidalgo, Executive Director for The Marketing Automation Institute. The Marketing Automation Institute or MAIs a certification body and collaborative community for B2B and B2C marketing automation professionals the Online Marketing Institute or OMI […]

How Demand Generation and Lead Management Work with Marketing Automation

Carlos Hidalgo Video

You frequently hear the terms ‘demand generation’,  ‘lead management’, and ‘marketing automation’ thrown together in marketing speak.  In the following videos, Carlos Hidalgo, CEO of Annuitas Group and Executive Director of the Marketing Automation Institute, gives a simple explanation of each term and how it can help impact the sales cycle. Demand Generation – The strategy by which […]

Carlos Hidalgo on The Marketing Automation Podcast

Carlos Hidalgo

Our guest for this episode of the Marketing Automation Podcast is Carlos Hidalgo,  CEO of The Annuitas Group and Executive Director of The Marketing Automation Institute. Prior to The Annuitas Group, Carlos was responsible for global SMB marketing at BMC Software. Carlos held similar roles at other various B2B companies including McAfee and Staffware, as […]

Process First in Marketing Automation

Process Chart

Over the last two years we have seen a major upswing in the attention that B2B marketers are giving to marketing automation.  While the industry itself has been established for over a decade, it’s only recently that it has been at the forefront of marketer’s minds in terms of awareness and adoption.  What’s interesting however […]