Covering the world of marketing automation.
Heidi Melin has replaced Brian Kardon as Chief Marketing Officer for Eloqua. Ms. Melin, who has held the CMO post at Taleo, Polycom and Hyperion Solutions, will report directly to Eloqua’s CEO, Joe Payne. “As marketing undergoes a sea change, there’s no company more exciting to jump on board with than Eloqua,” Ms. Melin said. [...]
The Lead Lizard blog put up this interesting comparison of Marketo versus Eloqua. Here is an excerpt.. To learn about the differences between Marketo and Eloqua, I talked with four of the smartest people in marketing automation: Lori Bush Shepard, VP of Corporate Marketing at Marketo Gaurav Kotak, Sr. Director of Product Marketing at Marketo Jim Williams, Director of Product Marketing [...]
Anyone who has ever planned a webinar knows what a pain it can be to feed back attendee behavior into their CRM or marketing automation solution. Eloqua, HubSpot, Pardot, and Marketo have joined Citrix’s “GoTo” Cloud Connector to help make that problem go away. GoToWebinar customers can now automatically feed attendance data from their webinars into the these [...]
Marketing Automation Times has confirmed that Salesforce.com has selected Eloqua for marketing automation. Neither Salesforce or Eloqua would confirm or deny this information as numerous companies and organizations have signed NDAs preventing comment. In a previous post we reported at Dreamforce 2011 that sources from multiple marketing automation companies indicated Salesforce.com had selected a marketing automation company [...]
Marketing automation giant, Eloqua, filed for a $100 million initial public offering according to documents submitted to the US Securities and Exchange Commission (SEC). Eloqua reported that its total revenue increased 38% year-over-year to $31.7 million in the first six months of 2011. The company’s full-year revenue increased from $32.9 million in 2008 to $41 million the next [...]
Marketing Automation Vendors Have a Tough Road to Travel, but Rewards Await Marketing Automation is a hot topic. News about multi-million dollar investments in the space has sparked not only interest from marketers but a multitude of competitors crowding an already jammed market. Is like driving down the highway only to see the traffic stopping [...]
The Marketing Automation Software Guide just published a new tool they are calling the B2B Marketing Automation Active Market Map. This is a clever way to visually show where all the different marketing automation players stand out in the market. I like how they have broken down the list into 5 main segments: Leaders: Marketo, [...]
Astadia provides deeper guidance on how to select a marketing automation vendor on their company blog. In this post they are advocating to look beyond functionality and think about how marketing automation fits from an overall strategic standpoint. Full disclosure: Astadia consults on a variety of SaaS solutions like Salesforce.com, Eloqua, and Xactly but this is still good [...]
In the past Eloqua has been criticized for lengthy deployment times and high implementation costs. The company has tried to improve their services with the SmartStart implementation program. Clients who participate in Eloqua’s SmartStart are refunded the balance of their investment if they are not fully satisfied with the performance of their marketing automation deployment. Eloqua [...]
