Oracle Unveils Its ‘Marketing Cloud’

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Oracle announced the launch of the Oracle Marketing Cloud, which combines technology from a number of the company’s acquisitions, including Eloqua,Compendium, Responsys, and BlueKai. Marketing Cloud will allow customers to run marketing campaigns (and manage data related to those campaigns) on web, social, mobile, and email. It also integrates with Oracle’s existing Social Cloud , and includes tools for content marketing. Salesforce […]

Hubspot Hires Joe Chernov

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Joe Chernov has joined Hubspot as VP of Content.  Chernov had been with Boston startup, Kinvey, that he joined just 22 days after Eloqua’s IPO in August 2012.  Prior to joining Kinvey, Chernov served as Eloqua’s VP of Content Marketing and had been with the company since 2009. Here is what Chernov had to say about […]

Marketing Automation at Dreamforce 2013


It’s that time of the year again…Dreamforce 2013.  In past years this has been a who’s who’s of marketing automation vendors but this year is more about who will not be there:  Eloqua and Hubspot. Both vendors had a large presence in past Dreamforce shows and these defections may be a result of Salesforce’s purchase […] Snubs Eloqua on the AppExchange


Eloqua has gone missing from’s AppExchange.  The AppExhange is where partners display their solutions to the customer community and the removal of Eloqua is not surprising given the very public rivalry between CEO, Mark Benioff, and Oracle CEO, Larry Ellison. Eloqua maintains that the relationship with Salesforce will remain strong and Oracle’s roadmap for […]

Eloqua Purchased by Oracle for $871 Million

Oracle has purchased Eloqua for $810 million as the company continues to invest in the Oracle Cloud to better compete with and SAP.  Eloqua, founded in 2000, went public in August and has yet to turn a profit. For the nine months ended Sept. 30, the company’s loss widened to $7.6 million on revenue of $68.8 million, 37% higher than […]

Eloqua Goes Public

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This week Eloqua became a publically traded company (ELOQ) on the Nasdaq with an opening price of $12.02 per share.  The company sold eight million shares in a price range of $10 – $12 per share. Eloqua is going public after ExactTarget Inc. (ET), Bazaarvoice Inc. (BV) and ServiceNow Inc. completed IPOs in the past six months. Eloqua’s chief […]

New Chief Marketing Officer at Eloqua

Heidi Melin, Eloqua CMO

Heidi Melin has replaced Brian Kardon as Chief Marketing Officer for Eloqua.  Ms. Melin, who has held the CMO post at Taleo, Polycom and Hyperion Solutions, will report directly to Eloqua’s CEO, Joe Payne. “As marketing undergoes a sea change, there’s no company more exciting to jump on board with than Eloqua,” Ms. Melin said. […]

Eloqua versus Marketo

Marketo vs Eloqua

The Lead Lizard blog put up this interesting comparison of Marketo versus Eloqua.  Here is an excerpt.. To learn about the differences between Marketo and Eloqua, I talked with four of the smartest people in marketing automation: Lori Bush Shepard, VP of Corporate Marketing at Marketo Gaurav Kotak, Sr. Director of Product Marketing at Marketo Jim Williams, Director of Product Marketing […]

Citrix Improves Webinar Integration with Marketing Automation Partners

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Anyone who has ever planned a webinar knows what a pain it can be to feed back attendee behavior into their CRM or marketing automation solution.   Eloqua, HubSpot, Pardot, and Marketo have joined Citrix’s “GoTo” Cloud Connector to help make that problem go away. GoToWebinar customers can now automatically feed attendance data from their webinars into the these […]

Salesforce Using Eloqua for Marketing Automation


Marketing Automation Times has confirmed that has selected Eloqua for marketing automation.  Neither Salesforce or Eloqua would confirm or deny this information as numerous companies and organizations have signed NDAs preventing comment. In a previous post we reported at Dreamforce 2011 that sources from multiple marketing automation companies indicated had selected a marketing automation company […]