Covering the world of marketing automation.
Brent Mellow at akaCRM wrote an interesting blog post entitled Email Marketing Solutions for Salesforce.com. What I found interesting is how he combined marketing automation as an enhanced version of email marketing. The differentiating feature of a Marketing Automation application vs. an Email Marketing application, is automation as the name implies. No longer do you [...]
Jep Castelein at The Connected Marketer discusses how marketing automation dovetails with concepts discussed in Sales 2.0… Buyer Education The automated email campaigns in Marketing Automation systems are a great tool for buyer education. Based on a lead’s profile, interests and responses you can engage in a dialog focused on knowledge transfer. Once the lead [...]
