Journey Builder Hype at Salesforce Connections 2015

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The highlight of Salesforce Connections the Journey Builder product that will make sales and service cloud insights more accessible to a customer’s marketers to produce a smarter and more consistent customer experience. The new version of the product allows a marketer to track a customer through their activity with the other departments, meaning that a new […]






Marketing Automation at Dreamforce 2013

Dreamforce

It’s that time of the year again…Dreamforce 2013.  In past years this has been a who’s who’s of marketing automation vendors but this year is more about who will not be there:  Eloqua and Hubspot. Both vendors had a large presence in past Dreamforce shows and these defections may be a result of Salesforce’s purchase […]






Marc Benioff Talks About ExactTarget Purchase

Salesforce CEO Marc Benioff Keynotes Dreamforce Cloud Computing Event

Forbes interviewed Salesforce.com CEO Marc Benioff and he shared new insight on the company’s purchase of ExactTarget. Question: You’ve said you’re confident that your most recent acquisition, the $2.5 billion purchase of ExactTarget, a cloud marketing platform provider, is going to be a success. Why? Somebody needs to be the platform that connects all these […]






Salesforce and ExactTarget … It’s Not About You

Salesforce Purchases ExactTarget

It’s interesting that most of the press and opinion that I have seen about the recent acquisition of ExactTarget by Salesforce.com has focused on their entrance into the marketing automation space via the Pardot portion of the portfolio. This obsession with marketing automation is not, of course, an isolated phenomenon … ask a B2B marketer […]






Salesforce Purchases ExactTarget for $2.5 Billion

Salesforce Purchases ExactTarget

Salesforce.com announced that it will spend $2.5 billion to acquire ExactTarget which will be the company’s largest purchase to date. ExactTarget’s customers include Coca-Cola, Nike, and The Gap and it ran a $21 million loss on $292 million in revenue last year. This $2.5 billion price tag is far more than the Oracle deal for Eloqua […]






ExactTarget Purchases Pardot for $95 Million

ExactTarget and Pardot logos

Pardot cashed in on a buyout offer from ExactTarget to the tune of $95.5 million ($85.5 million in cash and $10.0 million in ExactTarget common stock).  Pardot did not receive any VC funding so this means a big payout to founders and shareholders. Pardot started in 2007 and quickly became a marketing automation favorite for small to medium sized businesses.  Now at 1,000 customers, […]