Forrester Marketing Automation Review

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Forrester Research has released it’s latest report: “The Forrester Wave™ Lead-To-Revenue Management Platform Vendors” in which top marketing automation vendors are evaluated on 75 criteria.  The criteria is grouped into three high-level buckets: Current Offering, Strategy, and Market Presence – which, combined, determined the Forrester Wave™ rankings. Adobe, Act-On CallidusCloud, IBM, Marketo, Oracle, Salesforce.com, Salesfusion, Silverpop are included in the report. According to […]






Jeff Ernst from Forrester on The Marketing Automation Podcast

Jeff Ernst from Forrester

Our guest for this episode of the Marketing Automation Podcast is Jeff Ernst, Principal Analyst for Forrester. Jeff serves CMO & Marketing Leadership Professionals and he is a leading expert in B2B marketing and sales. Prior to joining Forrester, Jeff served in executive and marketing leadership roles at several companies including FatWire, Infinium, Kadient, and […]