According to Gartner, the most productive application of updated segmentation is lead management – particularly automated lead scoring. By converting segmentation criteria into business rules how leads are rated, or scored, providers see an immediate boost in lead volume and lead quality. “Even those who generate less leads resulting from a tighter, smaller market focus, [...]
Covering the world of marketing automation.
Stay Connected!
Search
Advertisement!
Subscribe & Follow!
Latest Tweets
- RT @funnelguy: Eloqua guy at event: only 10% of users of their platform use lead scoring function. Yikes. about 14 hours ago
- Coverage of @Hubspot Analyst Day http://t.co/21YS5Llg #marketingautomation about 1 day ago
- Great presentation today by @bhalligan @dharmesh! This picture sums up the world according to @HubSpot http://t.co/ZPmty1u2 about 3 days ago
- Excited to attend @HubSpot Analyst Day this week and will give full report on http://t.co/Cz0hQS1Y @MrktingAutomate about 4 days ago
- Monday between 1 p.m. and 3 p.m. ET is the best time to time to tweet according to bit.ly http://t.co/omKFZBhB @MrktingAutomate about 4 days ago
- Follow Us!
Latest Tweets
- RT @funnelguy: Eloqua guy at event: only 10% of users of their platform use lead scoring function. Yikes. about 14 hours ago
- Coverage of @Hubspot Analyst Day http://t.co/21YS5Llg #marketingautomation about 1 day ago
- Follow Us!
Marketing Automation Reviews
Copyright © 2012 MarketingAutomationTimes.com. All rights reserved.