Gartner Magic Quadrant for CRM Report Adds 3 in Marketing Automation

Gartner Magic Quadrant for Lead Management 2013

Gartner has published their annual Magic Quandrant for CRM Lead Management and new vendors include CallidusCloud (LeadFormix), ExactTarget and Silverpop.  As is often the case with this report, there were some key marketing automation vendors missing like Hubspot and Act-On. Gartner’s inclusion criteria requires revenue for  lead management to have been a minimum of $20 million […]

Interview with Gartner’s Chris Fletcher

Chris Fletcher from Gartner

Chris Fletcher is the Gartner Analyst who wrote the recent Magic Quadrant for CRM Lead Management. He is part of Gartner’s CRM and E-Commerce research team and publishes research on CRM and e-commerce segments, including lead management, B2B and B2C e-commerce, e-commerce subscription/billing/payments, and partner/channel management. We caught up with Chris to get his response to […]

Gartner Says Segmentation Helps Marketing Automation

According to Gartner, the most productive application of updated segmentation is lead management – particularly automated lead scoring. By converting segmentation criteria into business rules how leads are rated, or scored, providers see an immediate boost in lead volume and lead quality. “Even those who generate less leads resulting from a tighter, smaller market focus, […]