Covering the world of marketing automation.
Genius.com announced that it has closed a new round of funding, led by Emergence Capital, one of the company’s original backers and a leading VC in the SaaS space. Existing investors Mohr Davidow Ventures, Accel Partners and Deep Fork Capital also participated. Genius plans to use the additional funding to increase investments in marketing and [...]
The Marketing Automation Software Guide just published a new tool they are calling the B2B Marketing Automation Active Market Map. This is a clever way to visually show where all the different marketing automation players stand out in the market. I like how they have broken down the list into 5 main segments: Leaders: Marketo, [...]
The U.S. Patent Office has issued a Notice of Allowance for Genius.com’s “deep clickflow” tracking server technology. The technology enables customers of Genius.com the ability to instantly track prospect visits and behavior on their corporate websites without modifying the website. Genius.com expects that a first patent will be issued relating to this technology in the summer of [...]
Genius.com has won salesforce.com’s AppExchange Best of ’09 Awards for marketing automation. Genius.com achieved the top-ranking on AppExchange with products that customers cited as enabling marketers to deliver unrivaled sales success. Genius.com is one of the fastest growing marketing automation players in cloud computing with more than 150 customer wins since the launch of Genius [...]
