Hubspot Hires Joe Chernov

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Joe Chernov has joined Hubspot as VP of Content.  Chernov had been with Boston startup, Kinvey, that he joined just 22 days after Eloqua’s IPO in August 2012.  Prior to joining Kinvey, Chernov served as Eloqua’s VP of Content Marketing and had been with the company since 2009. Here is what Chernov had to say about […]






Hubspot Inbound 2013 Recap

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Hubspot’s INBOUND 2013 Conference in Boston kicked off with co-founders Brian Halligan and Dharmesh Shah as they unveiled a new product to help companies manage their websites called the Content Optimization System, a social media tool in Social Inbox, and updated analytics to help marketers bridge the gap between their web analytics and their CRM […]






Marketing Automation Review Grid from G2 Crowd

G2 Crowd Marketing Automation Grid

G2 Crowd recently published their Marketing Automation Review Grid and HubSpot and Marketo earn highest customer satisfaction scores based on reviews from hundreds of professionals. Based on nearly 700 user reviews, the review shows that HubSpot and Marketo have earned the highest customer satisfaction scores and received the highest number of customer reviews. Eloqua (Oracle) achieved the […]






What I Learned at Hubspot’s Inbound 2012

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What do SEO experts, helicopters, and Cyndi Lauper have in common? I found them all at Inbound 2012.  The Inbound Conference is one of the largest marketing conferences in the world and it’s hosted by HubSpot, makers of the marketing automation software that we use at SpinWeb. Inbound 2012 was held in Boston at the […]






Hubspot Enhancing Marketing Automation Features

Hubspot Entrance

We were invited to attend Hubspot Analyst Day in Boston, MA as they unveiled their latest platform improvements. While Hubspot’s claim to fame has been inbound marketing, the company made it clear they intend to compete with traditional marketing automation players like Marketo, Eloqua, and Pardot. “We started as a Get Found App helping you […]






Hubspot Marketing Automation Comparison

Hubspot Marketing Automation Comparison

Hubspot recently published this marketing automation software comparison in an attempt to distiguish how different marketing automation companies stack up on 10 feature sets.   They provided a set of criteria for each element in the matrix and you can read their definitions here. SEO Ability to track keywords, approximate rank, track leads and customers by […]






5 Misconceptions About Marketing Automation

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This post courtesy of Hubspot looks at  5 of the most common misconceptions that surround marketing automation and highlight both the dangers and merits inherent in marketing automation. 1. Marketing Automation Gets You Leads This is the biggest misconception out there about marketing automation, so let’s clear it up right now. Marketing automation does not […]






The 4 Most Underused Marketing Automation Features

Features and Benefits

Lead nurturing, lead scoring, social media monitoring and campaign ROI reporting are the 4 most underused marketing automation features features according to Hubspot…   Lead Nurturing There are two main reasons marketers struggle when trying to get started with lead nurturing: Overcomplicating Lead Nurturing: They make it more complicated than it needs to be. There are a […]






Citrix Improves Webinar Integration with Marketing Automation Partners

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Anyone who has ever planned a webinar knows what a pain it can be to feed back attendee behavior into their CRM or marketing automation solution.   Eloqua, HubSpot, Pardot, and Marketo have joined Citrix’s “GoTo” Cloud Connector to help make that problem go away. GoToWebinar customers can now automatically feed attendance data from their webinars into the these […]






Hubspot Purchases Performable

HubSpot has expanded the functionality of it’s ‘inbound marketing software’ by acquiring Performable . The acquisition is intended to expand the functionality of HubSpot’s platform, and enhance its customers’ ability to turn more visitors into leads and customers. According to HubSpot, “The acquisition brings sophisticated ‘middle of the funnel’ marketing functionality to the HubSpot platform, meaning […]