IBM Buys Silverpop

IBM and Silverpop

IBM announced that is has acquired Silverpop for an undisclosed sum.  Other IBM buys in the marketing space include Unica, Core Metrics and DemandTech. It’s either a strategic move that boosts Big Blue’s digital marketing platform or it’s an acquisition IBM had to make because everyone else is adding marketing automation capabilities to their product suite. Oracle purchased Eloqua two years […]

What IBM’s Purchase of Unica Means for Marketing Automation

Last week IBM announced that it will purchase marketing automation software maker Unica for roughly $480 million.  IBM is a Unica customer and shares a number of clients like Nordstrom’s and Best Buy. Unica now joins IBM’s stable of recent acquisitions to join it’s WebSphere platform like… Cast Iron Systems – SaaS integration software Coremetrics – Web […]