Marketing Automation: The Evolution of Email Marketing

Evolution Image

Brent Mellow at akaCRM wrote an interesting blog post entitled Email Marketing Solutions for Salesforce.com.  What I found interesting is how he combined marketing automation as an enhanced version of email marketing. The differentiating feature of a Marketing Automation application vs. an Email Marketing application, is automation as the name implies. No longer do you […]






3 Things to Ask Before Investing in Marketing Automation

Christopher Doran, Manticore Technology VP of Marketing, had an interesting take on key questions to determine if your company would benefit from a marketing automation solution… Do you have more inbound leads than your sales team can contact in a timely manner? Do you or someone on your team spend a significant amount of time […]