Lead Scoring 101: What, How, and Why You Need It


Lead scoring begins and ends with engagement. It starts with email recipients opening your message, digesting the content, then clicking on a call to action. That link will take them to a landing pages on your website where recipients can complete online forms to register for an event, receive additional information, or complete a survey. […]

10 Marketing Automation Must Haves

Richard Sharp at Marqui’s Web Marketing Blog posted Top 10 Marketing Automation Must Haves, Part 1. Here is a summary of the key big ideas. Fast landing page creation you can measure and a/b split test. Simple form creation that integrates with your website call-to-actions. All leads into 1 funnel. Bi-directional integration with your chosen […]