Forrester Marketing Automation Review

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Forrester Research has released it’s latest report: “The Forrester Wave™ Lead-To-Revenue Management Platform Vendors” in which top marketing automation vendors are evaluated on 75 criteria.  The criteria is grouped into three high-level buckets: Current Offering, Strategy, and Market Presence – which, combined, determined the Forrester Wave™ rankings. Adobe, Act-On CallidusCloud, IBM, Marketo, Oracle, Salesforce.com, Salesfusion, Silverpop are included in the report. According to […]






Marketing Automation Review Grid from G2 Crowd

G2 Crowd Marketing Automation Grid

G2 Crowd recently published their Marketing Automation Review Grid and HubSpot and Marketo earn highest customer satisfaction scores based on reviews from hundreds of professionals. Based on nearly 700 user reviews, the review shows that HubSpot and Marketo have earned the highest customer satisfaction scores and received the highest number of customer reviews. Eloqua (Oracle) achieved the […]






Marketing Automation Reviews from G2 Crowd

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A new way to research marketing automation and other business software has launched called G2 Crowd.  The site uses crowd sourced reviews to evaluate business software to provide better information than current research providers.  We sat down to with Matt Gorniak, Co-founder and COO of G2 Crowd, to learn more. Why did you start G2 […]






How to Evaluate a Marketing Automation Platform

According to Jeff Pedowitz, CEO of the Pedowitz Group, here are 5 major things to consider when evaluating a Marketing Automation Platform: 1. Business Objectives – What are your main goals? Do you want to send out more email effectively? Do you want to integrate disparate systems? Is resource and budgetary planning important? How many […]