5 Steps for Creating a Marketing Automation Business Case


The benefits of marketing automation are clear—at least, they are to most marketers. Increased revenue is a great benefit, of course. But marketing automation can also help businesses across multiple industries realize other advantages and achieve additional strategic goals. Early adopters understand this well. Gleanster found that 79% of top-performing companies have been using marketing […]

Oracle Buys Responsys for $1.5 Billion

Oracle and Responsys

Oracle continued it’s push to ‘own the CMO’ by saying it will acquire email marketing provider Responsys for $1.5 billion.  The company went public in 2011 at $12 a share and the deal works out to a 38 percent premium over Responsys’ closing price on Thursday.  Responsys clients include JetBlue Airways, Vodafone, Lenovo, and Epson. “Our […]

Marketing Automation at Dreamforce 2013


It’s that time of the year again…Dreamforce 2013.  In past years this has been a who’s who’s of marketing automation vendors but this year is more about who will not be there:  Eloqua and Hubspot. Both vendors had a large presence in past Dreamforce shows and these defections may be a result of Salesforce’s purchase […]

Marketing Automation Will Boost Your Bottom Line

Pile of Pennies

The modern professional has a lot on her plate. Whether you run a business, lead a marketing team or nurture sales leads, the balance of satisfying existing customers and gathering new business demands 100 percent focus and then some. That’s where marketing automation can help. Part personal assistant, part data specialist, this software knocks out […]

Four Essential Implementation Steps for Successful Marketing Automation


We know that marketing automation (MA) platforms present deep potential for marketers to enhance connections with prospects – nothing mind-boggling there. A less broadly accepted concept, though, is that implementing MA for the greatest return takes work – quite a lot of work actually. Fail to respect the challenges MA presents, and your road will […]

The Lying Game: How to Get the Truth out of Form Liars


At some point in our careers, we’ve all received an inbound lead from Mickey Mouse. Or Buzz Lightyear. Or Your Mom. And there’s a good chance their email address was notachance@gmail.com. No one likes spam. In fact people hate spam. Even if you treat your email lists with the respect they deserve, you’ll still deal […]

Marketing Automation Tips From A CRM Newbie

Brooke Ballard

Having recently started my own company, I knew at some point we’d need a CRM. And Constant Contact or MailChimp for sending emails and newsletters. Eventually we’d want an online store and accounting software behind it. And, oh yeah, we wanted the ability to create really cool landing pages, so we’d need something like Unbounce […]

Marketing Cloud to be Focus at Dreamforce

Screen shot 2012-09-14 at 10.26.05 AM

With Dreamforce starting next week, we thought it would be interesting to give a preview of the event.  Last year was all about ‘The Social Enterprise’ and from what Salesforce has already published, this year will be driven by ‘The Marketing Cloud’. The combination of Buddy Media (social media marketing platform) and Salesforce Radian6 (social […]

Marketing Automation Boosts Lead Conversion

Boost with Clock

Here today, gone tomorrow, or so the saying goes. This is especially true when it comes to lead generation. Prospects aren’t waiting for companies to respond to inquiries or to engage them, if one business doesn’t take the initiative, consumers may go to the competitor instead. In that regard, the clock is always ticking and […]

Interview with Bryan Brown from Silverpop


Recently we caught up with Bryan Brown, Director of Product Strategy, Silverpop. Silverpop just announced the results of its 2012 Email Marketing Metrics Benchmark Study which looks at email marketing metrics on 1,124 brands in 12 different verticals, such as Travel and Leisure, Retail, etc. What makes Silverpop different than other marketing automation software providers? Silverpop is the only […]