Covering the world of marketing automation.
For the past few years, food trucks have been on the rise across the country. Trucks have been popping up in cities across the United States in ever increasing numbers and styles. Many have lauded these mobile culinary entrepreneurs for taking a new approach in a relatively stagnant restaurant industry. The restaurant industry has slowly [...]
This post courtesy of Hubspot looks at 5 of the most common misconceptions that surround marketing automation and highlight both the dangers and merits inherent in marketing automation. 1. Marketing Automation Gets You Leads This is the biggest misconception out there about marketing automation, so let’s clear it up right now. Marketing automation does not [...]
Dayna Rothman at Bluewolf wrote this post that outlines common mistakes when creating marketing automation programs and solutions to address these issues. Problem #1: Lack of Proper Segmentation We know that many of you struggle with the segmentation of your database due to incomplete data and you just don’t have the bandwidth to create highly segmented [...]
The field of marketing is quickly transitioning from an art form into a precise and measurable science. Simultaneously, interactions with prospects are more complex than ever before as social media marketing comes of age and new channels of communication are conceived all the time. Luckily, marketing automation is evolving just as quickly. Here are three [...]
Most people are not fans of automated communications such as autodialers, email autoresponders and interactive voice recognition. In most cases, customers would rather talk to a live person. Maybe that’s why social media has exploded over the last few years and why things like auto-Tweets are dreaded annoyances in the social media world. People just [...]
In MarketingSherpa’s 2011 B2B Marketing Benchmark Survey, 92% of marketing professionals indicated that webinars are one of the most effective means of generating high quality leads. While effective, webinar programs require a commitment of money and time. To justify the investment, you need reliable metrics to measure the success of your webinar program:, such as: [...]
According to Phil Wainewright at ZD.net, Marketo has put aside $50M in V/C funding to be used for acquisitions of social influence marketing companies. The potential move would round out Marketo’s offering to support relationships throughout the customer lifecycle rather than simply in the prospect-to-customer phase. Here are few highlights from the article… Traditionally, Marketo and rivals [...]
Jason Kort from Marketing Automation Times appeared on Talk With The Experts webinar entitled Leveraging Marketing Automation. Also featured on the podcast was David Raab, Principal of Raab Associates Inc and Tony Tissot, Senior Director of Marketing at eTrigue. Jason Kort on the definition of marketing automation and CRM – “CRM is an acronym for [...]
We’ve all seen the funnel diagram. It’s a beautiful progressive graphic that seems to pull prospects down the rabbit hole, closer and closer to big money in all of our pockets. It’s a nice visual, and it’s even fairly easy to setup in a marketing automation platform. Leads exhibit certain behaviors and as sales representatives [...]
Want to use the internet to grow your business? Good! You should. And you likely hear a TON of messages about how to go about achieving that success. All of the “noise” around what to do and what to pay attention to has the result of leaving most SMB marketers and businesses confused about the [...]
