Covering the world of marketing automation.
In MarketingSherpa’s 2011 B2B Marketing Benchmark Survey, 92% of marketing professionals indicated that webinars are one of the most effective means of generating high quality leads. While effective, webinar programs require a commitment of money and time. To justify the investment, you need reliable metrics to measure the success of your webinar program:, such as: [...]
According to Phil Wainewright at ZD.net, Marketo has put aside $50M in V/C funding to be used for acquisitions of social influence marketing companies. The potential move would round out Marketo’s offering to support relationships throughout the customer lifecycle rather than simply in the prospect-to-customer phase. Here are few highlights from the article… Traditionally, Marketo and rivals [...]
Jason Kort from Marketing Automation Times appeared on Talk With The Experts webinar entitled Leveraging Marketing Automation. Also featured on the podcast was David Raab, Principal of Raab Associates Inc and Tony Tissot, Senior Director of Marketing at eTrigue. Jason Kort on the definition of marketing automation and CRM – “CRM is an acronym for [...]
We’ve all seen the funnel diagram. It’s a beautiful progressive graphic that seems to pull prospects down the rabbit hole, closer and closer to big money in all of our pockets. It’s a nice visual, and it’s even fairly easy to setup in a marketing automation platform. Leads exhibit certain behaviors and as sales representatives [...]
Want to use the internet to grow your business? Good! You should. And you likely hear a TON of messages about how to go about achieving that success. All of the “noise” around what to do and what to pay attention to has the result of leaving most SMB marketers and businesses confused about the [...]
Marketing Automation Times has confirmed that Salesforce.com has selected Eloqua for marketing automation. Neither Salesforce or Eloqua would confirm or deny this information as numerous companies and organizations have signed NDAs preventing comment. In a previous post we reported at Dreamforce 2011 that sources from multiple marketing automation companies indicated Salesforce.com had selected a marketing automation company [...]
According to sources from multiple industry sources, Saleforce.com has selected a marketing automation company to do their internal marketing automation. The duration is for 2 years and numerous companies and organizations have signed NDAs to keep quiet. This may explain why Marc Benioff flatly denied any selection during today’s Dreamforce Q/A session. “We have not [...]
Our guest for this episode of the Marketing Automation Podcast is Carlos Hidalgo, CEO of The Annuitas Group and Executive Director of The Marketing Automation Institute. Prior to The Annuitas Group, Carlos was responsible for global SMB marketing at BMC Software. Carlos held similar roles at other various B2B companies including McAfee and Staffware, as [...]
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HubSpot has expanded the functionality of it’s ‘inbound marketing software’ by acquiring Performable . The acquisition is intended to expand the functionality of HubSpot’s platform, and enhance its customers’ ability to turn more visitors into leads and customers. According to HubSpot, “The acquisition brings sophisticated ‘middle of the funnel’ marketing functionality to the HubSpot platform, meaning [...]
Marketing Automation Vendors Have a Tough Road to Travel, but Rewards Await Marketing Automation is a hot topic. News about multi-million dollar investments in the space has sparked not only interest from marketers but a multitude of competitors crowding an already jammed market. Is like driving down the highway only to see the traffic stopping [...]
