Journey Builder Hype at Salesforce Connections 2015

IMG_9471-1

The highlight of Salesforce Connections the Journey Builder product that will make sales and service cloud insights more accessible to a customer’s marketers to produce a smarter and more consistent customer experience. The new version of the product allows a marketer to track a customer through their activity with the other departments, meaning that a new […]






Oracle Unveils Its ‘Marketing Cloud’

Screen Shot 2014-05-18 at 9.33.33 AM

Oracle announced the launch of the Oracle Marketing Cloud, which combines technology from a number of the company’s acquisitions, including Eloqua,Compendium, Responsys, and BlueKai. Marketing Cloud will allow customers to run marketing campaigns (and manage data related to those campaigns) on web, social, mobile, and email. It also integrates with Oracle’s existing Social Cloud , and includes tools for content marketing. Salesforce […]