Move From the Marketing Funnel to the Marketing Hourglass

hourglass

John Jantsch does an excellent job in simplifying marketing jargon for the common man and his recent blog post completely reshapes the commonly referenced ‘marketing funnel’ into a ‘marketing hourglass’. Jantsch’s definition of marketing is ‘getting someone with a need to KNOW, LIKE, and TRUST you. ┬áHe has now expanded this idea to a concept […]