Covering the world of marketing automation.
The Lead Lizard blog put up this interesting comparison of Marketo versus Eloqua. Here is an excerpt.. To learn about the differences between Marketo and Eloqua, I talked with four of the smartest people in marketing automation: Lori Bush Shepard, VP of Corporate Marketing at Marketo Gaurav Kotak, Sr. Director of Product Marketing at Marketo Jim Williams, Director of Product Marketing [...]
Marketo has announced an enhanced integration with Microsoft Dynamics CRM. ”We are bringing a similar level of functionality to Microsoft that we have for other vendors, for example, Salesforce,” said Jon Miller, Marketo VP of Marketing. “We think it’s important that we can let people keep their investment in Marketo and marketing automation regardless of [...]
Back in October 2011, Marketo launched a scaled down version of their marketing automation solution called Spark. This video shows the creation of a lead nurturing campaign, integration with Web Ex, reporting, and more.
According to Phil Wainewright at ZD.net, Marketo has put aside $50M in V/C funding to be used for acquisitions of social influence marketing companies. The potential move would round out Marketo’s offering to support relationships throughout the customer lifecycle rather than simply in the prospect-to-customer phase. Here are few highlights from the article… Traditionally, Marketo and rivals [...]
Anyone who has ever planned a webinar knows what a pain it can be to feed back attendee behavior into their CRM or marketing automation solution. Eloqua, HubSpot, Pardot, and Marketo have joined Citrix’s “GoTo” Cloud Connector to help make that problem go away. GoToWebinar customers can now automatically feed attendance data from their webinars into the these [...]
Earlier this month Marketo launched a marketing automation suite designed for small businesses called Spark. Starting at $750 per month this appears to be Marketo’s answer to less expensive competitors like Pardot, Genius, and Hubspot. Spark is built on the same technology platform that runs Marketo’s 1,300 customers and features include… Email Marketing: Spark enables [...]
We had a chance to catch up with Brian E. Kardon, Eloqua’s Chief Marketing Officer at Dreamforce 2011. Brian is responsible for Eloqua’s global marketing and brand strategy, demand generation, and communications. Before joining Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research, where he helped to more than double the business in less [...]
Marketing Automation Vendors Have a Tough Road to Travel, but Rewards Await Marketing Automation is a hot topic. News about multi-million dollar investments in the space has sparked not only interest from marketers but a multitude of competitors crowding an already jammed market. Is like driving down the highway only to see the traffic stopping [...]
The Marketing Automation Software Guide just published a new tool they are calling the B2B Marketing Automation Active Market Map. This is a clever way to visually show where all the different marketing automation players stand out in the market. I like how they have broken down the list into 5 main segments: Leaders: Marketo, [...]
Marketing Automation Podcast with Jon Miller from Marketo (Click to play or right click and “Save As” to download). Our guest for this episode of the Marketing Automation Podcast is Jon Miller, the VP of Marketing of Marketo. Before co-founding Marketo, Jon held positions at Epiphany, Exchange Partners, and Gemini Consulting. The interview covers the [...]
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