Covering the world of marketing automation.
According to Phil Wainewright at ZD.net, Marketo has put aside $50M in V/C funding to be used for acquisitions of social influence marketing companies. The potential move would round out Marketo’s offering to support relationships throughout the customer lifecycle rather than simply in the prospect-to-customer phase. Here are few highlights from the article… Traditionally, Marketo and rivals [...]
Anyone who has ever planned a webinar knows what a pain it can be to feed back attendee behavior into their CRM or marketing automation solution. Eloqua, HubSpot, Pardot, and Marketo have joined Citrix’s “GoTo” Cloud Connector to help make that problem go away. GoToWebinar customers can now automatically feed attendance data from their webinars into the these [...]
Earlier this month Marketo launched a marketing automation suite designed for small businesses called Spark. Starting at $750 per month this appears to be Marketo’s answer to less expensive competitors like Pardot, Genius, and Hubspot. Spark is built on the same technology platform that runs Marketo’s 1,300 customers and features include… Email Marketing: Spark enables [...]
Marketing Automation Vendors Have a Tough Road to Travel, but Rewards Await Marketing Automation is a hot topic. News about multi-million dollar investments in the space has sparked not only interest from marketers but a multitude of competitors crowding an already jammed market. Is like driving down the highway only to see the traffic stopping [...]
The Marketing Automation Software Guide just published a new tool they are calling the B2B Marketing Automation Active Market Map. This is a clever way to visually show where all the different marketing automation players stand out in the market. I like how they have broken down the list into 5 main segments: Leaders: Marketo, [...]
Marketing Automation Podcast with Jon Miller from Marketo (Click to play or right click and “Save As” to download). Our guest for this episode of the Marketing Automation Podcast is Jon Miller, the VP of Marketing of Marketo. Before co-founding Marketo, Jon held positions at Epiphany, Exchange Partners, and Gemini Consulting. The interview covers the [...]
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Marketo was honored with “BestMass Email” solution as part of salesforce.com’s AppExchange Best of ’09 Awards. Winners were determined based on feedback and reviews from salesforce.com customers, and Marketo’s mass email solution has received more than 45 reviews with perfect 5-star ratings for ease of use, value, and support. This is one of a series [...]
