Can Marketo Win a Price War with Oracle?

Gartner Magic Quadrant for Digital Marketing Hubs

During Marketo’s Q4 analyst conference call, Marketo Founder/CEO Phil Fernandez referred to increased price competition from “large suite vendors” (i.e. Oracle, later confirmed at investor conferences) as “what I would characterize as desperate price competition… we are seeing them literally give away their products to try to block us from closing deals, when we have […]

Marketing Automation at Dreamforce 2013


It’s that time of the year again…Dreamforce 2013.  In past years this has been a who’s who’s of marketing automation vendors but this year is more about who will not be there:  Eloqua and Hubspot. Both vendors had a large presence in past Dreamforce shows and these defections may be a result of Salesforce’s purchase […]

Marketing Automation Review Grid from G2 Crowd

G2 Crowd Marketing Automation Grid

G2 Crowd recently published their Marketing Automation Review Grid and HubSpot and Marketo earn highest customer satisfaction scores based on reviews from hundreds of professionals. Based on nearly 700 user reviews, the review shows that HubSpot and Marketo have earned the highest customer satisfaction scores and received the highest number of customer reviews. Eloqua (Oracle) achieved the […] Snubs Eloqua on the AppExchange


Eloqua has gone missing from’s AppExchange.  The AppExhange is where partners display their solutions to the customer community and the removal of Eloqua is not surprising given the very public rivalry between CEO, Mark Benioff, and Oracle CEO, Larry Ellison. Eloqua maintains that the relationship with Salesforce will remain strong and Oracle’s roadmap for […]

Marketo CEO Reacts to Salesforce Purchase of ExactTarget

Phil Fernandez on Mad Money

Marketo CEO, Phil Hernandez, was interviewed on CNBC’s Mad Money hosted by Jim Cramer.  Here is what Hernandez had to say about the recent deal to acquire ExactTarget for $2.5 Billion. CRAMER: Mr. Hernandez, you’re a competitor to ExactTarget. Last week, bought ExactTarget. What is to keep to say stop using Marketo. […]

Marketo Stock Roars After IPO

Marketo IPO

Marketo’s IPO could not have gone better for investors as the stock closed Friday at $23.10 after pricing shares at $13 on Thursday. Co-founder and CEO Phil Fernandez kicked off  Thursday’s NASDAQ trading session with $85 million invested through an initial public offering. The company’s market capitalization is about $724 million, not including additional optional […]

Marketo Files for IPO: Will High Growth Outweigh High Losses?

Marketo IPO

The following article was reprinted courtesy of David Raab at Customer Experience Matrix. Marketo made good this week on its promise to file for an initial public offering (IPO). Congratulations to them for reaching this step. It’s a major accomplishment. The S-1 registration statement gives considerable new information about Marketo’s business. Revenue for 2012 is […]

Maria Pergolino on The Marketing Automation Podcast

Maria Pergolino from Apttus

Our guest for this episode of the Marketing Automation Podcast is Maria Pergolino, Vice President of Marketing for Apttus. Maria Pergolino recently joined Apttus as Vice President of Marketing, after almost four years with the marketing automation company, Marketo.   As a key leader and early stage member of the Marketo Marketing team, Maria brings to […]

Marketo Expands Social Offering

Marketo Social Marketing Analytics

At the Marketo Summit 2012 the company expanded it’s social media functionality with two new products, Marketo Social Boost and Marketo Social Promotions, as part of a new Marketo Social Marketing suite.  These are the first products to come out of the Crowd Factory acquisition in 2011. “I think there’s a tremendous pent-up hunger to […]

Eloqua versus Marketo

Marketo vs Eloqua

The Lead Lizard blog put up this interesting comparison of Marketo versus Eloqua.  Here is an excerpt.. To learn about the differences between Marketo and Eloqua, I talked with four of the smartest people in marketing automation: Lori Bush Shepard, VP of Corporate Marketing at Marketo Gaurav Kotak, Sr. Director of Product Marketing at Marketo Jim Williams, Director of Product Marketing […]