Adobe Purchases Neolane for $600M

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Adobe Systems announced plans to acquire Parisian marketing automation player Neolane for $600 million.  The move comes weeks after said it would buy email and CRM vendor ExactTarget for $2.5 billion,  part of a plan to “double down” on its Marketing Cloud strategy in the face of Oracle’s acquisitions of Eloqua, Vitrue and Involver. Neolane counts […]

Marketing Automation Visual Map

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The Marketing Automation Software Guide just published a new tool they are calling the B2B Marketing Automation Active Market Map.  This is a clever way to visually show where all the different marketing automation players stand out in the market. I like how they have broken down the list into 5 main segments: Leaders: Marketo, […]