Oracle Unveils Its ‘Marketing Cloud’

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Oracle announced the launch of the Oracle Marketing Cloud, which combines technology from a number of the company’s acquisitions, including Eloqua,Compendium, Responsys, and BlueKai. Marketing Cloud will allow customers to run marketing campaigns (and manage data related to those campaigns) on web, social, mobile, and email. It also integrates with Oracle’s existing Social Cloud , and includes tools for content marketing. Salesforce […]






Oracle Buys Responsys for $1.5 Billion

Oracle and Responsys

Oracle continued it’s push to ‘own the CMO’ by saying it will acquire email marketing provider Responsys for $1.5 billion.  The company went public in 2011 at $12 a share and the deal works out to a 38 percent premium over Responsys’ closing price on Thursday.  Responsys clients include JetBlue Airways, Vodafone, Lenovo, and Epson. “Our […]






Eloqua Purchased by Oracle for $871 Million

Oracle has purchased Eloqua for $810 million as the company continues to invest in the Oracle Cloud to better compete with Salesforce.com and SAP.  Eloqua, founded in 2000, went public in August and has yet to turn a profit. For the nine months ended Sept. 30, the company’s loss widened to $7.6 million on revenue of $68.8 million, 37% higher than […]






Marketing Automation Visual Map

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The Marketing Automation Software Guide just published a new tool they are calling the B2B Marketing Automation Active Market Map.  This is a clever way to visually show where all the different marketing automation players stand out in the market. I like how they have broken down the list into 5 main segments: Leaders: Marketo, […]






Oracle Purchases Market2Lead Assets

Enterprise software giant, Oracle, has acquired the intellectual property assets of marketing automation provider Market2Lead for an undisclosed sum.  What makes the purchase interesting is that Market2Lead has never been considered a  leader in the marketing automation space. Which begs the question, why would Oracle want to roll Market2Lead’s technology into Oracle’s CRM software?  This […]






Garner Says CRM Usage Increasing

Worldwide CRM market revenue totalled $9.15 billion in 2008, a 12.5 percent increase from 2007 revenue of $8.13 billion, according to Gartner Inc. Analysts said that market growth was driven by enterprise investments in technologies focused on customer retention, analytics and on-demand solutions. Software as a Service (SaaS) continued to drive the market forward, representing […]