Covering the world of marketing automation.
The Marketing Automation Software Guide just published a new tool they are calling the B2B Marketing Automation Active Market Map. This is a clever way to visually show where all the different marketing automation players stand out in the market. I like how they have broken down the list into 5 main segments: Leaders: Marketo, [...]
Enterprise software giant, Oracle, has acquired the intellectual property assets of marketing automation provider Market2Lead for an undisclosed sum. What makes the purchase interesting is that Market2Lead has never been considered a leader in the marketing automation space. Which begs the question, why would Oracle want to roll Market2Lead’s technology into Oracle’s CRM software? This [...]
Worldwide CRM market revenue totalled $9.15 billion in 2008, a 12.5 percent increase from 2007 revenue of $8.13 billion, according to Gartner Inc. Analysts said that market growth was driven by enterprise investments in technologies focused on customer retention, analytics and on-demand solutions. Software as a Service (SaaS) continued to drive the market forward, representing [...]
