Covering the world of marketing automation.
For the past few years, food trucks have been on the rise across the country. Trucks have been popping up in cities across the United States in ever increasing numbers and styles. Many have lauded these mobile culinary entrepreneurs for taking a new approach in a relatively stagnant restaurant industry. The restaurant industry has slowly [...]
The field of marketing is quickly transitioning from an art form into a precise and measurable science. Simultaneously, interactions with prospects are more complex than ever before as social media marketing comes of age and new channels of communication are conceived all the time. Luckily, marketing automation is evolving just as quickly. Here are three [...]
Anyone who has ever planned a webinar knows what a pain it can be to feed back attendee behavior into their CRM or marketing automation solution. Eloqua, HubSpot, Pardot, and Marketo have joined Citrix’s “GoTo” Cloud Connector to help make that problem go away. GoToWebinar customers can now automatically feed attendance data from their webinars into the these [...]
We just posted a marketing automation review for Pardot. Pardot is based in Atlanta, GA and was founded in 2006 by David Cummings and Adam Blitzer. This easy to use marketing automation solution integrates with Salesforce.com, NetSuite, and SugarCRM. Check out the Pardot marketing automation review
Our guest for this episode of the Marketing Automation Podcast is Adam Blitzer, founder and Chief Operating Officer for Pardot. Before helping to start Pardot, Adam was a senior email marketing consultant for InterContinental Hotels Group, a consultant at Moxie Interactive, and he spent four years in Japan at an advertising agency. He is also [...]
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The Marketing Automation Software Guide just published a new tool they are calling the B2B Marketing Automation Active Market Map. This is a clever way to visually show where all the different marketing automation players stand out in the market. I like how they have broken down the list into 5 main segments: Leaders: Marketo, [...]
LeadForce1 has joined Pardot and Silverpop Engage B2B on Netsuite’s SuiteApp.com. SuiteApp is Netsuite’s answer to Salesforce.com’s successful AppExchange. ”The integration of LeadForce1 and NetSuite brings a new dimension to customer lifecycle management,” says Sushil Jha, Chief Revenue Officer at LeadForce1. “It helps marketing and sales teams collaborate more effectively in targeting prospects, and it [...]
Pardot has published a Web Marketing Automation Buyers Guide to help guide the purchase process. With so many vendors to choose from, this is a nice tool to help frame the discussion. The guide is broken down into the following sections: Introduction to Web Marketing Automation Systems – A basic overview of what marketing automation [...]
