Salesforce and ExactTarget … It’s Not About You

Salesforce Purchases ExactTarget

It’s interesting that most of the press and opinion that I have seen about the recent acquisition of ExactTarget by Salesforce.com has focused on their entrance into the marketing automation space via the Pardot portion of the portfolio. This obsession with marketing automation is not, of course, an isolated phenomenon … ask a B2B marketer […]






ExactTarget Purchases Pardot for $95 Million

ExactTarget and Pardot logos

Pardot cashed in on a buyout offer from ExactTarget to the tune of $95.5 million ($85.5 million in cash and $10.0 million in ExactTarget common stock).  Pardot did not receive any VC funding so this means a big payout to founders and shareholders. Pardot started in 2007 and quickly became a marketing automation favorite for small to medium sized businesses.  Now at 1,000 customers, […]






Pardot vs Act-On: A User Comparison

Pardot vs Act-On

Pardot & Act-On are both excellent marketing automation platforms geared towards the small to medium sized business. Both tout their ease of implementation and simple-to-use, intuitive interface. This article offers an in-depth overview of the similarities and differences between these two platforms. Pricing Both products are geared towards the small to medium sized business. These […]






Run Your B2B Marketing Like a Food Truck

Food Truck

For the past few years, food trucks have been on the rise across the country. Trucks have been popping up in cities across the United States in ever increasing numbers and styles. Many have lauded these mobile culinary entrepreneurs for taking a new approach in a relatively stagnant restaurant industry. The restaurant industry has slowly […]






Marketing Automation: 3 Trends to Watch in 2012

Adam Blitzer, Pardot

The field of marketing is quickly transitioning from an art form into a precise and measurable science. Simultaneously, interactions with prospects are more complex than ever before as social media marketing comes of age and new channels of communication are conceived all the time. Luckily, marketing automation is evolving just as quickly. Here are three […]






Citrix Improves Webinar Integration with Marketing Automation Partners

Citrix Logo 2

Anyone who has ever planned a webinar knows what a pain it can be to feed back attendee behavior into their CRM or marketing automation solution.   Eloqua, HubSpot, Pardot, and Marketo have joined Citrix’s “GoTo” Cloud Connector to help make that problem go away. GoToWebinar customers can now automatically feed attendance data from their webinars into the these […]






Pardot: Marketing Automation Review

Pardot-logo2

We just posted a marketing automation review for Pardot. Pardot is based in Atlanta, GA and was founded in 2006 by David Cummings and Adam Blitzer.  This easy to use marketing automation solution integrates with Salesforce.com, NetSuite, and SugarCRM. Check out the Pardot marketing automation review






Adam Blitzer from Pardot on The Marketing Automation Podcast

Adam Blitzer, Pardot

Our guest for this episode of the Marketing Automation Podcast is Adam Blitzer, founder and Chief Operating Officer for Pardot. Before helping to start Pardot, Adam was a senior email marketing consultant for InterContinental Hotels Group, a consultant at Moxie Interactive, and he spent four years in Japan at an advertising agency. He is also […]






Marketing Automation Visual Map

Screen shot 2010-12-18 at 1.35.13 PM

The Marketing Automation Software Guide just published a new tool they are calling the B2B Marketing Automation Active Market Map.  This is a clever way to visually show where all the different marketing automation players stand out in the market. I like how they have broken down the list into 5 main segments: Leaders: Marketo, […]