These Killer Bs are a nasty swarm of words used by marketers who haven’t caught on that marketing by email has evolved from its earliest days. Whenever I hear someone toss a Killer B around in conversation, I know I’m talking to someone who still sees email marketing as a one-way channel, pushing a single [...]
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Seth Godin Speaks
“Ideas that spread, win,” says Seth Godin, best-selling author of Permission Marketing. He holds an MBA from Stanford, and was called “the Ultimate Entrepreneur for the Information Age” by Business Week. This is a great speech on marketing given by Godin at the the 2007 Ted confernece and talks about why being ‘remarkable’ is the [...]
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