Oracle Buys Responsys for $1.5 Billion

Oracle and Responsys

Oracle continued it’s push to ‘own the CMO’ by saying it will acquire email marketing provider Responsys for $1.5 billion.  The company went public in 2011 at $12 a share and the deal works out to a 38 percent premium over Responsys’ closing price on Thursday.  Responsys clients include JetBlue Airways, Vodafone, Lenovo, and Epson. “Our […]