Covering the world of marketing automation.
Marketing Automation Times has confirmed that Salesforce.com has selected Eloqua for marketing automation. Neither Salesforce or Eloqua would confirm or deny this information as numerous companies and organizations have signed NDAs preventing comment. In a previous post we reported at Dreamforce 2011 that sources from multiple marketing automation companies indicated Salesforce.com had selected a marketing automation company [...]
CRM expert David Taber provides some good perspective on how to properly track leads in his recent article, How to Improve Your CRM Lead Tracking. Taber notes that almost every CRM system can track a lead source through conversion and close. While this sounds good on paper, most customers don’t make their first purchase as [...]
LoopFuse recently announced a version of their marketing automation platform designed to meet the needs of SMB marketers. FreeView, the free version of Loopfuse OneView, offers lead scoring, visitor analytics, and multi-flight, responsive email campaigns. Loopfuse’s most recent launch aims to nurture marketers’ need in the current climate of shrinking budgets and heightened pressure to generate [...]
Enterprise software giant, Oracle, has acquired the intellectual property assets of marketing automation provider Market2Lead for an undisclosed sum. What makes the purchase interesting is that Market2Lead has never been considered a leader in the marketing automation space. Which begs the question, why would Oracle want to roll Market2Lead’s technology into Oracle’s CRM software? This [...]
Back on February 13, 2010, we reported that Salesforce had raised $575M in order to fund a more aggressive acquisition policy over the next few quarters that would involve a string of small-to-mid-sized deals, with potential for larger acquisitions. The first of these new acquisitions occurred earlier this month with that $142M purchase of Jigsaw. This [...]
LeadForce1 has joined Pardot and Silverpop Engage B2B on Netsuite’s SuiteApp.com. SuiteApp is Netsuite’s answer to Salesforce.com’s successful AppExchange. ”The integration of LeadForce1 and NetSuite brings a new dimension to customer lifecycle management,” says Sushil Jha, Chief Revenue Officer at LeadForce1. “It helps marketing and sales teams collaborate more effectively in targeting prospects, and it [...]
Astadia provides deeper guidance on how to select a marketing automation vendor on their company blog. In this post they are advocating to look beyond functionality and think about how marketing automation fits from an overall strategic standpoint. Full disclosure: Astadia consults on a variety of SaaS solutions like Salesforce.com, Eloqua, and Xactly but this is still good [...]
As follow up from my November 2009 post entitled Salesforce Hungry for Marketing Automation, Salesforce.com recently raised $575M through a convertible debt offering on top of the $1B in net cash and investments on its balance sheet. Many analysts believe they are likely to use the cash to fund a more aggressive acquisition policy over [...]
