Marketing Automation at Dreamforce 2013

Dreamforce

It’s that time of the year again…Dreamforce 2013.  In past years this has been a who’s who’s of marketing automation vendors but this year is more about who will not be there:  Eloqua and Hubspot. Both vendors had a large presence in past Dreamforce shows and these defections may be a result of Salesforce’s purchase […]






Marc Benioff Talks About ExactTarget Purchase

Salesforce CEO Marc Benioff Keynotes Dreamforce Cloud Computing Event

Forbes interviewed Salesforce.com CEO Marc Benioff and he shared new insight on the company’s purchase of ExactTarget. Question: You’ve said you’re confident that your most recent acquisition, the $2.5 billion purchase of ExactTarget, a cloud marketing platform provider, is going to be a success. Why? Somebody needs to be the platform that connects all these […]






Salesforce.com Snubs Eloqua on the AppExchange

Eloqua

Eloqua has gone missing from Salesforce.com’s AppExchange.  The AppExhange is where Salesforce.com partners display their solutions to the Salesforce.com customer community and the removal of Eloqua is not surprising given the very public rivalry between Salesforce.com CEO, Mark Benioff, and Oracle CEO, Larry Ellison. Eloqua maintains that the relationship with Salesforce will remain strong and Oracle’s roadmap for […]






Salesforce Purchases ExactTarget for $2.5 Billion

Salesforce Purchases ExactTarget

Salesforce.com announced that it will spend $2.5 billion to acquire ExactTarget which will be the company’s largest purchase to date. ExactTarget’s customers include Coca-Cola, Nike, and The Gap and it ran a $21 million loss on $292 million in revenue last year. This $2.5 billion price tag is far more than the Oracle deal for Eloqua […]






Salesforce.com Adds Buddy Media to Marketing Cloud

Buddy Media Logo

Salesforce.com made its largest purchase ever when it acquired social media marketing company Buddy Media for $745 million.  The idea is to compbine Buddy Media with the rest of Salesforce.com’s products, including Salesforce Radian6, a social media listening platform, to deliver a Marketing Cloud that will allow customers to listen, engage, gain insight, publish, advertise and measure social […]






Salesforce Using Eloqua for Marketing Automation

Eloqua_Salesforce

Marketing Automation Times has confirmed that Salesforce.com has selected Eloqua for marketing automation.  Neither Salesforce or Eloqua would confirm or deny this information as numerous companies and organizations have signed NDAs preventing comment. In a previous post we reported at Dreamforce 2011 that sources from multiple marketing automation companies indicated Salesforce.com had selected a marketing automation company […]






How to Improve Your Lead Tracking

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CRM expert David Taber provides some good perspective on how to properly track leads in his recent article, How to Improve Your CRM Lead Tracking. Taber notes that almost every CRM system can track a lead source through conversion and close.  While this sounds good on paper, most customers don’t make their first purchase as […]






Free Marketing Automation from Loopfuse

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LoopFuse recently announced a version of their marketing automation platform designed to meet the needs of SMB marketers. FreeView, the free version of Loopfuse OneView, offers lead scoring, visitor analytics, and multi-flight, responsive email campaigns. Loopfuse’s most recent launch aims to nurture marketers’ need in the current climate of shrinking budgets and heightened pressure to generate […]






Oracle Purchases Market2Lead Assets

Enterprise software giant, Oracle, has acquired the intellectual property assets of marketing automation provider Market2Lead for an undisclosed sum.  What makes the purchase interesting is that Market2Lead has never been considered a  leader in the marketing automation space. Which begs the question, why would Oracle want to roll Market2Lead’s technology into Oracle’s CRM software?  This […]