Journey Builder Hype at Salesforce Connections 2015

IMG_9471-1

The highlight of Salesforce Connections the Journey Builder product that will make sales and service cloud insights more accessible to a customer’s marketers to produce a smarter and more consistent customer experience. The new version of the product allows a marketer to track a customer through their activity with the other departments, meaning that a new […]






Salesforce and ExactTarget … It’s Not About You

Salesforce Purchases ExactTarget

It’s interesting that most of the press and opinion that I have seen about the recent acquisition of ExactTarget by Salesforce.com has focused on their entrance into the marketing automation space via the Pardot portion of the portfolio. This obsession with marketing automation is not, of course, an isolated phenomenon … ask a B2B marketer […]






Marketing Automation Visual Map

Screen shot 2010-12-18 at 1.35.13 PM

The Marketing Automation Software Guide just published a new tool they are calling the B2B Marketing Automation Active Market Map.  This is a clever way to visually show where all the different marketing automation players stand out in the market. I like how they have broken down the list into 5 main segments: Leaders: Marketo, […]






Salesforce.com Eyes On Marketing Automation

As a Salesforce.com user, I was very excited to read Michael Hickins BNET Technology article entitled Marketing Automation Next for Salesforce. It is unclear what type of enhancements are on the horizon or how these might impact current Salesforce marketing automation partners.   “Salesforce does have marketing technology, just as it had call center technology […]