IBM Buys Silverpop

IBM and Silverpop

IBM announced that is has acquired Silverpop for an undisclosed sum.  Other IBM buys in the marketing space include Unica, Core Metrics and DemandTech. It’s either a strategic move that boosts Big Blue’s digital marketing platform or it’s an acquisition IBM had to make because everyone else is adding marketing automation capabilities to their product suite. Oracle purchased Eloqua two years […]






Marketing Automation at Dreamforce 2013

Dreamforce

It’s that time of the year again…Dreamforce 2013.  In past years this has been a who’s who’s of marketing automation vendors but this year is more about who will not be there:  Eloqua and Hubspot. Both vendors had a large presence in past Dreamforce shows and these defections may be a result of Salesforce’s purchase […]






Silverpop Secures $25 Million in Funding

Silverpop Logo

Silverpop has raised $25 million in venture debt, which could mean the company is thinking about an IPO.  The funding was led by Escalate Capital Partners and Silicon Valley Bank. Including this new round of funding, Silverpop has raised more than $50 million, including a $15 million round from D.E. Shaw and Draper Fisher Jurvetson in 2008. Silverpop claims to have more than […]






Interview with Bryan Brown from Silverpop

Silverpop_BryanBrown_Casual_sm2

Recently we caught up with Bryan Brown, Director of Product Strategy, Silverpop. Silverpop just announced the results of its 2012 Email Marketing Metrics Benchmark Study which looks at email marketing metrics on 1,124 brands in 12 different verticals, such as Travel and Leisure, Retail, etc. What makes Silverpop different than other marketing automation software providers? Silverpop is the only […]






Marketing Automation Visual Map

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The Marketing Automation Software Guide just published a new tool they are calling the B2B Marketing Automation Active Market Map.  This is a clever way to visually show where all the different marketing automation players stand out in the market. I like how they have broken down the list into 5 main segments: Leaders: Marketo, […]






Netsuite Adds New Marketing Automation Vendor

LeadForce1 has joined Pardot and Silverpop Engage B2B on Netsuite’s SuiteApp.com.  SuiteApp is Netsuite’s answer to Salesforce.com’s successful AppExchange. ”The integration of LeadForce1 and NetSuite brings a new dimension to customer lifecycle management,” says Sushil Jha, Chief Revenue Officer at LeadForce1.  “It helps marketing and sales teams collaborate more effectively in targeting prospects, and it […]