Kevin Joyce is the chief marketing officer at Market2Lead and makes some interesting observations in his article on DestinationCRM entitled Who’s Afraid of the Big, Bad Wolf? Is Salesforce.com a threat to vendors of marketing automation solutions? According to Joyce, the most likely technologies to become commoditized and be fully absorbed by midmarket CRMs are: [...]
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Salesforce.com Hungry for Marketing Automation?
Filed Under: Email Marketing, Lead Scoring Tagged With: social media
Social Media Meets Marketing Automation
Marketing automation software is a natural fit to harness the power of social media and Marketo has released Marketo Sales Insight to do just that. Marketo Sales Insight is a native Salesforce.com application that integrates data from Marketo’s existing lead management tool with Salesforce.com’s sales force automation platform. According to Marketo, the application is social [...]
Filed Under: Marketing Automation Software Tagged With: social media
